Igniting Growth & Customer Success (MEA-Winning Case Study by Cisco)

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Presented by

Julie Schwartz, ITSMA, Monica Koedel, Cisco & Julie Andrews, Cisco

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2021 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Julie Schwartz, Senior Vice President, Research & Thought Leadership, as she introduces guest speakers, Monica Koedel, Senior Director, Digital Customer Experience, and Julie Andrews, Director, Digital Lifecycle Management from Cisco for this second presentation of our complimentary Marketing Excellence Awards webcast series. Learn about Cisco's 2021 diamond award-winning program, Cisco Ignites Growth & Customer Success with Partners During 'Year of Scale,' in the Driving Strategic Growth category. Hear about Cisco's partner-focused digital engagement program that delivered unprecedented scale and growth to partners, doubling the number of partners enrolled to more than 6,000 worldwide and closing nearly $1 billion in digital bookings in fiscal year 2021. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2022 MEA Program is now open for submissions through May 20.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.