Optum's C-Suite Persona Thought Leadership Program

Presented by

Rob Leavitt, SVP, Advisory and Training, Momentum & Leslie Cozatt, Head of B2B Corporate Marketing, Optum

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2021 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join Rob Leavitt, SVP, Advisory & Training, Momentum, as he introduces guest speaker, Leslie Cozatt, Head of B2B Corporate Marketing at Optum for this third presentation of our complimentary Marketing Excellence Awards webcast series. Learn about Optum’s 2021 diamond award-winning entry, C-Suite Persona Thought Leadership Program, in the Advancing Thought Leadership category. Hear about Optum’s persona-driven approach to C-Suite communications that has been enormously effective, primarily because the content and its delivery truly aligns with the needs, pressures, and tensions of each of the three targeted C-suite roles. Statistically, the C-Suite Persona Thought Leadership Program is one of the most successful engagement programs to date at Optum with over 18,000 net new and newly engaged C-suite contacts and 95% of C-suite subscribers interacting with content. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2022 MEA Program is now open for submissions through May 20.
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