Building on ABM Success: Six Keys to Long-Term Success

Presented by

Adam Bennington, Head Of Consulting and Rob Leavitt, Senior Vice President, Advisory at Momentum ITSMA

About this talk

ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale, and optimization. But ABM leaders still struggle with sales alignment, campaign customization, and keeping up with constant disruption. While ABM programs deliver significant improvements in engagement and revenue, the full potential is far from realized. How can we change that? The 6th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance provides great insight into the current state of program development and what sets successful campaigns apart from the rest. Join Rob Leavitt and Adam Bennington for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond. They will discuss: - Program objectives and budgets - Business metrics and impact - Top tactics and challenges - Priorities for 2023 and keys to longer term success with account-based growth
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