Meeting the Cautious Buying Team with Confidence & Conviction in APAC

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Presented by

Cate Sutherland, Consulting Director, Momentum ITSMA

About this talk

Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC. Momentum ITSMA's latest Client Buying Index gives insights into how marketing and sales can address the challenge of cautious and risk-averse buying teams inside the world’s largest organizations. In this session, we’ll focus on the key differences surfaced by APAC participants and the implications for collaborating with fellow decision-makers in North America and Europe. Join Cate as she shares key highlights, including: - The enterprise buying landscape: Key trends across buying cycles in 2023 - What’s working? Where are sales and marketing teams winning? - Buyer friction: What are your clients facing? - Where are buying cycles heading, and what can marketing leaders do about it? - How do you navigate buyer complexity?
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