Presented by
Momentum ITSMA's Phil Brown and Tom Stevenson, and Simon Downham, Equinix
Driving GTM Success Through Your Partner Ecosystem
About this talk
In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.?
Join Momentum ITSMA's Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, for this webcast where they will discuss how the proliferation of partner business models and the nature of partnering has become increasingly multi-dimensional and challenging—offering insights into how to address these new complexities.
B2B customer growth
7883 subscribers15 talks
Webcasts that inspire B2B services marketing excellence
We are world-leading in B2B customer growth. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities. With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Formally known as MomentumABM, we are now part of Accenture Song (as of 1 September 2025).