Driving GTM Success Through Your Partner Ecosystem

Presented by

Momentum ITSMA's Phil Brown and Tom Stevenson, and Simon Downham, Equinix

About this talk

In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.? Join Momentum ITSMA's Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, for this webcast where they will discuss how the proliferation of partner business models and the nature of partnering has become increasingly multi-dimensional and challenging—offering insights into how to address these new complexities.
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