Key ingredients to market-beating performance from your ABM program

Presented by

Alisha Lyndon - CEO at Momentum ITSMA and Rob Leavitt - Partner at Momentum ITSMA

About this talk

Tired of the same old ABM echo chamber? Ready for a fresh perspective? We certainly are, and can’t wait to share it with you. We’re kicking off our webinar series – Supercharge 2024 Growth – to give exclusive insights for your planning. The missing ingredients: Why 8 out of 10 ABM programs aren't delivering real growth: - When buying is becoming harder for clients, sales and marketing leaders are feeling the pressure to generate pipeline, accelerate live opportunities, and secure those big deals. - ABM is a proven strategy, but it only delivers real impact when it’s done well. The 2023 Global State of Account-Based Marketing report reveals that while ABM programs are performing, there's a big gap when it comes to driving substantial impact where it matters most: revenue growth. - Discover why your ABM program needs to be more than just a personalized campaign and learn how to bridge the demand-generation chasm. ABM is a strategy that channels full marketing power to accounts. We’ll discuss why: - In most organizations, ABM becomes a stop-and-start effort, influenced by leadership changes and a short-term focus. - ABM programs should play a central role in building long-term reputation and driving year-round sales. - Generative AI is a catalyst for change, but success depends on aligning the organization and the strategy. - Marketing leaders must direct marketing at strategic clients and focus on impacting the three Rs – reputation, relationships, and revenue – over time. We look forward to seeing you there!
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.