Creating new pipeline and winning existing deals in your top accounts

Presented by

Alisha Lyndon – CEO at Momentum ITSMA and Robert Hollier – Partner at Momentum ITSMA

About this talk

As we head into 2024, creating new pipeline has risen to the forefront of marketing priorities. In many cases, claiming the top spot. In the second of our webinar series – Supercharge 2024 Growth – we’ll unveil exclusive insights for your strategic planning: · Discover how marketing can deliver on this mission to create new pipeline and win in existing accounts · Delve into fresh research shedding light on the buying behaviours of the world's leading organizations · Uncover the robust case for investing in marketing, and learn how and where to direct that investment to accelerate your pipeline · Gain clarity on the actions marketing leaders should be taking, and those they should leave behind From your client's perspective, it's an uncertain world – often high on expectation but low on trust: · We'll share valuable insights on navigating new complexities · We’ll highlight where can marketing drive significant value · We’ll give you a roadmap for marketing to most effectively support sales · We’ll explain how to orchestrate your people and resources to maximum effect We look forward to seeing you there!
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.