ABM in APAC for 2024: Key ingredients for delivering market-beating performance

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Presented by

Cate Sutherland – APAC Consulting Director at Momentum ITSMA and Mari Kauppinen – award-winning marketing leader and advisor

About this talk

The future of ABM in APAC has never looked brighter as the emergence of AI makes account-centric marketing more accessible than ever before. But is the local market ready to respond? Your teams still need to understand ABM fundamentals and how emerging technologies and tools can help you deliver quick wins in tough market environment. Join Cate Sutherland – APAC Consulting Director at Momentum ITSMA and Mari Kauppinen – award-winning marketing leader and advisor with 25+ years in the technology sector, as they discuss the key ingredients to drive performance in 2024. Takeaway some practical tips on how to prepare your organization for success with ABM, from learning & development, through to program design and go-to-market execution.
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