Supercharge 2024 Growth: Evolution of an ABM program

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Presented by

Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA

About this talk

Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA and be part of an adventurous and multi-topic journey through the ABM evolution.   Looking at the creation of an ABM program, Christian and Guy will discuss how to overcome challenges such as sales alignment, relationship building, and effective measurement: • Data insights • Evolution of teams • How to engineer a perfect solution • The impact of culture • Do people need structure? • Does a lack of structure help with creativity?   • Workflows Talking of workflows… while we've laid out a plan for this event, we don’t want to limit the conversation's spontaneity and creative potential. So, we’re ready to change direction as we need to – hopefully inspired by our guests in the chat. We look forward to you joining us and sharing insights to help supercharge your account growth.
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.