Supercharge 2024 Growth: Practical tips for Generative AI use in ABM

Presented by

Alisha Lyndon and Rebecca Miles, Momentum ITSMA and Jens Beier, Fujitsu Global Marketing

About this talk

Revolutionize your Account-Based Marketing (ABM) strategy with the power of generative AI. Join us for an exclusive showcase where you'll gain invaluable practical guidance and proven strategies for implementing this game-changing technology in ABM. Alisha Lyndon, CEO, will unveil our brand-new Momentum ITSMA Generative AI Prioritization Model, designed to help organizations seamlessly incorporate gen AI into ABM strategies. Rebecca Miles, Senior Consultant and Technology Practice Lead, will reveal how forward-thinking marketers are combining gen AI with our industry-leading 7-step ABM framework that has enabled over 2,000 marketing leaders to create thousands of successful ABM programs. Here's what you’ll discover: • Real-world case studies offering actionable insights into successful AI-driven ABM programs • Step-by-step guidance on navigating the transformative potential of AI in your marketing efforts • Practical tips for shaping your ABM approach with actionable AI insights • How to navigate the generative AI landscape and its impact on competition, buying cycles, and trust • How to prioritize tools and overcome fear • Strategies for prioritizing use cases and infrastructure to maximize AI impact • Techniques for inspiring critical thinking and fostering continuous learning within your team through AI integration • How to activate content strategies using Gen AI while balancing human interactions Special guest, Jens Beier from Fujitsu Global Marketing, will also share insights into the practical implications of AI for the future of ABM technology. Don't miss this opportunity to hear how generative AI, seamlessly integrated into Momentum ITSMA's proven framework for account growth, can revolutionize your ABM programs. Register now.
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.