Content mastery: Using gen AI to elevate content for ABM

Presented by

Nick Mason, Turtl, Shriya Sanjeev, Al Tamimi and Adam Bennington & Hannah Gresty, Momentum ITSMA

About this talk

Want to harness the power of generative AI to revolutionize your account-based marketing (ABM) strategies? Join us and delve into the transformative impact of generative AI on content and its role in driving engagement metrics to new heights. Many marketers face challenges in making their ABM efforts stand out amidst a sea of content. Is the solution leveraging innovative design and content creation approaches empowered by generative AI? Limited budgets, rigid brand guidelines, and a lack of awareness about the impact of design often hinder marketers from achieving optimal engagement. But in a landscape saturated with content, captivating your audience's attention is paramount, as highlighted in our recent report. In this webinar, hosted by Momentum ITSMA and Turtl founder and CEO Nick Mason, our panel of B2B leaders including Shriya Sanjeev, Creative Brand Manager, Al Tamimi and Adam Bennington, Head of Consulting, Momentum ITSMA will explore the following themes • The power of generative AI in content: Learn how integrating generative AI into your content creation can be a game-changer, enhancing engagement and differentiating your brand from competitors. • Leveraging gen AI design for engagement optimization: Uncover strategies for tailoring content to align seamlessly with your audience's preferences and behaviors. • Democratizing design with generative AI: Explore the democratization of design through digital platforms and scalable templates powered by generative AI, enabling marketers to create compelling content efficiently. • Forecasting content trends for 2024: Gain insights into the emerging content trends that are reshaping the marketing landscape in the current year. Don't miss this opportunity to gain invaluable insights and strategies that can propel your ABM efforts to new success. Reserve your spot today to unlock the full potential of generative AI in enhancing engagement and driving the effectiveness of your marketing campaigns.
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.