Marketing Excellence Awards 2023 - Advancing Thought Leadership - PwC

Presented by

Anna-Louise Maloney, Global Marketing, PwC

About this talk

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. Join us as we delve into their submissions and explore the innovative strategies that made them best-in-class in their categories. In this showcase, we hear from Advancing Thought Leadership Diamond Winner, Global Marketing, PwC. Anna-Louise Maloney shares insights into their groundbreaking global energy transition campaign: ‘Fueling our Future’. With a strategic, multi-faceted approach, PwC crafted comprehensive content, including in-depth reports, toolkits, and proprietary research, to deliver tangible value to clients and assist organizations across diverse sectors in navigating the dynamic energy landscape. Hear how they: • Reached over 3/4 million C-suite executives with 8% increase in awareness • Drove over 100 high-value client conversations • Achieved 40% share of voice against competitors in traditional media • Engaged 24% of priority accounts and delivered 240% ROI • Galvanized 4,000 employees through their internal hydrogen academy For 27 years, the Momentum ITSMA Marketing Excellence Awards have recognized ambitious sales and marketing leaders who drive business success and gain greater market share. Submissions for the 2024 program is open now. So, don't miss this chance to take a behind-the-scenes look at award-winning entries to inspire your own! More information on the Marketing Excellence Awards 2024 -
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