Marketing Excellence Awards 2023– Strengthening Executive Engagement - Accenture

Presented by

Hamish Lardi, Accenture

About this talk

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. Join us as we delve into their submissions and explore the innovative strategies that made them best-in-class in their categories. In this showcase, we hear from Strengthening Executive Engagement finalist, Accenture. Hamish Lardi shares insights into the program that drove Accenture's defense business growth and elevated its industry standing. Through nuanced networking and strategic collaborations, Accenture successfully cultivated robust relationships with senior clients, positioning itself as a leader in the field. Hear how they: · Launched impactful marketing campaigns addressing gender diversity in national security, fostering connections with influential women in the sector · Elevated Accenture's defense contractor ranking from 30th to 24th by deepening executive engagements · Achieved a substantial increase in defense revenue, skyrocketing from $111 million to $187 million through fortified stakeholder relationships · Leveraged sophisticated tools and research to craft tailored marketing strategies for key stakeholders · Expanded these successful strategies into other industries, further solidifying Accenture's presence in the public sector For 27 years, the Momentum ITSMA Marketing Excellence Awards have recognized ambitious sales and marketing leaders who drive business success and gain greater market share. Submissions for the 2024 are open now until May 31. So, don't miss this chance to take a behind-the-scenes look at award-winning entries to inspire your own! More information on the Marketing Excellence Awards 2024 -
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