Stand by me: Why it pays to invest in current clients over new logos

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Presented by

Robert Hollier, Partner, Momentum ITSMA

About this talk

Many marketers split their budgets and attention evenly between existing clients and new logos. But, at a time when budgets are tight and competition is high, is this the best allocation of resources and the fastest route to ROI? New data from Momentum ITSMA reveals why investing in your existing key clients over chasing new logos may be your best bet for long-term revenue growth. Our latest Client Buying Index (CBX) findings challenge the traditional 50:50 budget allocation between new acquisitions and existing key accounts highlighted in the 2024 Global State of Account-Based Marketing report. If you’re looking to leverage data-driven insights to optimize your strategic initiatives and maximize ROI from client-centric marketing efforts, this webinar is a must-see. Join us to: 1. Learn why the conventional wisdom of evenly splitting your ABM budget between new and existing accounts may be limiting your growth potential. Our CBX data reveals compelling reasons to tilt your budget towards nurturing existing key accounts. 2. Discover strategies to safeguard your most valuable accounts. We'll delve into deliberate approaches to shield these assets from competitive threats and ensure sustained engagement and satisfaction. 3. Gain insights into identifying and countering potential flanking maneuvers by competitors. Understand how to stay ahead and keep your accounts secure. 4. Reflect on the core factors that originally won you the business. We'll discuss how revisiting and reinforcing these can fortify relationships and encourage renewal and expansion. Register your place now and watch live for your chance to ask the experts.
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