The power of a client-centric go-to-market strategy

Presented by

Jezelle Greenaway, Momentum ITSMA

About this talk

Want to know how to scale your account-based approach to improve your win rates and build trust with top clients without blowing the budget or sacrificing your program’s integrity? Hear how these leading organizations have broken through some of the major challenges of ABM such as tracking and measuring results, developing customized assets at scale, and “doing more with less” – optimizing resources and seeing a return on investment without increasing expenditure. This webinar series will show you how to establish a framework for an insight-led go-to-market. Because, when buyers research twice as many solution providers as they did five years ago and nearly three-quarters of decision-makers identify their winning provider before they’ve even compiled a shortlist, competition is hotter than ever. To win and retain clients, marketers must equip teams to succeed, focus on client outcomes, and smooth the path to purchase.
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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.