How to use advanced analytics to manage marketing spend effectively.

Presented by

Peter Hutchinson, Head of Analytics Solutions and Jeremy Williams, Data Analyst

About this talk

This webinar is for Performance and Digital Marketing leaders who want to learn more about Automated Machine Learning (AutoML) applied to marketing cost optimisation. In this webinar you will learn: - How to understand your real performance before you start cutting costs. - How to use AutoML to measure and compare your KPIs over time. - How to discover why your marketing costs are higher than expected. - How to discover what affects revenue changes driven by marketing activities. Especially in times of uncertainty Marketing leaders must focus on performance measurement and cash flow. Advanced analytics can help drive cost cutting decisions but also build the basis for future growth.

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AVORA's channel centers around the power of machine learning and augmented intelligence in analytics. AVORA is a next-generation data intelligence solution with embedded AI and machine learning. AVORA consolidate data from hundreds of sources and deliver accelerated time to insight for all business users through autoML. AVORA’s embedded machine learning automatically detects anomalies and trends across the entire data set, alerting stakeholders to key changes in business performance in real-time. The platform also identifies the root cause of any anomalies, allowing users to react immediately to any issue, taking proactive action to benefit the business.