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Labubu & Gen Z Spending: What China’s Designer Toy Craze Tells Us About the New Consumption Wave

Presented by

Xiabing Su, Henry Greene

About this talk

In this video, Xiabing Su from KraneShares connects a personal visit to a Gen Z collector’s home in China with a bigger story about global consumption trends. Using Labubu — a viral designer toy — as an example, she explains how young consumers are spending more on lifestyle, culture, and identity. Xiabing is joined by Henry Greene, Investment Analyst at KraneShares, who shares insights on what this trend means for China’s internet and e-commerce landscape and how KraneShares’ KWEB ETF fits into this new wave of identity-driven consumption.
KraneShares

KraneShares

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Strategies to Capture China's Importance In Global Portfolios
Krane Funds Advisors, LLC is the investment manager for KraneShares ETFs. Our suite of China-focused ETFs provides investors with solutions to capture China’s importance as an essential element of a well-designed investment portfolio. We strive to provide innovative, first to market strategies that have been developed based on our strong partnerships and our deep knowledge of investing. We help investors stay up to date on global market trends and aim to provide meaningful diversification. Krane Funds Advisors, LLC is majority owned by China International Capital Corporation (CICC).
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