Three Steps for Building a Successful Brand Protection Strategy

Presented by

Igor Stolyarov, Head of Global Development | Brand Protection

About this talk

Technological approach for building digital brand protection strategy helps brand holders to minimize the potential risk to hard-earned reputation, revenues and, what is more important, customer trust. Fraudsters exploit new schemes and up-to-date technologies to impersonate brands and steal money from companies and their clients. In this regard we have identified three key elements that make online brand protection strategy sufficient and effective. From the webinar you will also learn about: - Fighting against counterfeiting and cyber-attacks on brands’ reputation; - Leveraging technology to combat online brand infringements; - Fraudulent schemes against foreign brands in Russia and CIS markets in 2018.

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Group-IB is a leading provider of solutions aimed at detection and prevention of cyber attacks and online fraud, and IP protection. GIB Threat Intelligence system was named one of the best in class by Gartner, Forrester, and IDC. Group-IB’s technological leadership is built on company’s fifteen years of hands-on experience in cybercrime investigations all over the world and 55 000 hours of cyber security incident response accumulated in the largest forensic laboratory in Eastern Europe and a round-the-clock centre providing a rapid response to cyber incidents—CERT-GIB. Group-IB is a partner of INTERPOL, Europol, and a cybersecurity solutions provider, recommended by SWIFT and OSCE. Contact us at info@group-ib.com