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Leveraging Machine Learning to Prevent eCommerce Fraud

Finding the balance between staying compliant and providing a frictionless eCommerce experience for your customers is a difficult task. Machine Learning has been touted as a game changer in validating information at speed, managing identities, and preventing and detecting fraud.

Join this live-streamed session where our expert panel will discuss:

-The latest trends in eCommerce
-Is friction really a bad thing?
-Best practices for using machine learning for pricing optimization, fraud prevention, and improving the customer experience

Dave Klein, Senior Director Engineering & Architecture at GuardiCore

Trevor Anderson, Director, Solutions Architecture, Whitepages
Ajay Andrews, Senior Director, Product, Whitepages
Angie Dobbs, Director of Risk, Wave Financial Inc
Recorded Mar 19 2019 35 mins
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Presented by
Dave Klein (Guardicore), Trevor Anderson (Whitepages Pro), Ajay Andrews (Whitepages Pro) and Angie Dobbs (Wave Financial)
Presentation preview: Leveraging Machine Learning to Prevent eCommerce Fraud

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  • Mitigating Fraud: A Conversation on Proactive Account Protection Recorded: May 7 2020 53 mins
    Alvaro Peon Sanchez, Director of Product Management, Ekata and Brad Mares, Sr. Manager, Fraud Strategy & Analytics at Target
    Merchants walk a delicate balance between customer experience and risk mitigation at the points of account creation and log-in. On one hand, requiring additional layers of information reduces fraudulent use of accounts. On the other hand, consumers often have low tolerance for extensive sign-up and sign-in processes. So what is a merchant to do?

    Proactive account protection through the account lifecycle can help merchants establish and maintain customer trust. Merchants need to be selective about which users receive additional friction -- in other words, a progressive sign-up flow. By layering on third-party validation of the user information provided during the signup flow, you can ask for less information from the user but have more insight into the most appropriate signup flow for their risk segment.

    In this session, you will learn:

    - Common trends around account protection fraud
    - Considerations on how to implement an account protection strategy
    - How data and machine learning can help fraud teams identify account-related fraud
  • Friction, Fraud & Trust: How to Meet Modern Consumers’ Digital Demands Recorded: Apr 30 2020 53 mins
    Beth Shulkin and Matt Gonzalez, Ekata
    The pressure is on for merchants to build customer trust through a smooth & secure experience from account creation through a transaction. Our new research shows 92% of consumers demand fast, frictionless experiences AND security. Any loss of trust can send a shopper to your competitor, perhaps forever.

    Join Ekata experts Beth Shulkin and Matt Gonzalez as they discuss how friction, fraud, and trust intermingle in the modern digital economy, the industry forces impacting card-not-present transactions, and how companies can leverage machine learning behind-the-scenes to address these issues directly.

    You will learn:
    -What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
    -The interplay between friction, security and lost revenue
    -How to improve your customers’ digital experience and increase retention using data and machine learning
  • Fighting Fraud and Increasing Authorisation Rates Through Collaboration Recorded: Apr 24 2020 58 mins
    Spencer McLain, VP & GM, EMEA at Ekata
    As eCommerce volume continues to rise, so do consumer expectations. Balancing fraud and acceptance is difficult for businesses, and the cost of false declines is still high. So how do businesses delicately balance preventing fraud whilst accepting good transactions?

    Join Spencer McLain, VP & GM, EMEA at Ekata, as he discusses how businesses can solve this problem with the use of pre-authorisation screening, and how regulations, like PSD2, are actually an opportunity to increase intelligence data sharing across the payments ecosystem.
  • Risky Business: The Value of Detecting Fraudster Behavior Recorded: Mar 26 2020 34 mins
    Sarah Strano, Ekata Principal Solutions Architect and Stacy Chen, Ekata Sr. Product Marketing Manager
    Companies today face a rapidly evolving landscape of fraud attack types. Fraudsters are constantly changing their tactics and finding new ways to commit fraud, leaving merchants challenged to stay proactive and vigilant against attacks.

    Join this webinar and hear from Sarah Strano, Ekata Principal Solutions Architect and Stacy Chen, Ekata Sr. Product Marketing Manager on how identifying patterns in fraudsters’ behavior and online activities boosts your fraud detection initiatives.

    Watch this on-demand webinar to:
    -The latest fraud types Ekata customers are seeing
    -What signals are most predictive for your fraud models
    -How to quantify risky activity when evaluating customer transactions
  • How-to identify legitimate users: A guide to the Identity Check Confidence Score Recorded: Feb 25 2020 26 mins
    Ajay Andrews, Ekata VP of Product Management and Dustin Macdoland, Director of Fraud Prevention at Momentum Travel
    In this webinar you will learn:
    -How to use machine learning while building a confidence score in fraud prevention
    -Using machine learning in your own industry
    -Learn about Ekata's Identity Check and how to use it in fraud prevention
    -How Momemtum Travel uses a confidence score to reduce fraud and identify good customers in the travel space
  • Managing Model Complexity in the Fight Against Fraud Recorded: Jan 28 2020 37 mins
    Ajay Andrews, Ekata VP of Product Management and Trevor Anderson, Ekata Director of Solutions Architecture
    Fighting fraud is a complex business. As new trends emerge across different regions and product lines, it can be a challenge to manage the large amounts of data required to build effective fraud models.

    Instead of spending time cleansing and normalizing data from various sources, join our webinar and learn how to optimize your models by:

    -Leveraging robust data sets that improve performance
    -Avoiding the time suck of endless feature engineering and overfitting
    -Consolidating data vendors to focus your horsepower on sophisticated algorithms
  • Increasing eCommerce Sales Through Pre-Authorization Screening Recorded: Nov 19 2019 55 mins
    Dan Jiao, Ekata Payment Risk Solutions Manager & Steve Reis, SYGN CEO & Co-Founder
    As the online payments ecosystem evolves and new regulations emerge, forward-thinking industry leaders are taking a proactive approach to pre-authorization screening. Although transaction innovation continues to delight consumers, their friction tolerance has decreased, while digital fraud has increased.

    The race to payment authorization is heating up, and experts Dan Jiao, Payment Risk Solutions Manager at Ekata, and Steve Reis, CEO & Co-founder at Sygn, understand how pre-authorization screening can increase your payment approvals. Join this session to learn how payments and fraud professionals are leveraging machine learning risk model insights earlier in the flow to both reduce customer friction and fraud during the online checkout process.

    Learning Objectives:
    -Understanding the challenges of today’s payments ecosystem
    -How technology and data will be key to winning the market
    -Strategies for optimizing pre-authorization risk decisioning
  • How To Detect More Fraud Using Network Insights With Backcountry Recorded: Nov 7 2019 34 mins
    Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar
    Fraudsters can acquire identity data from the dark web or steal the identity through hacking or other means, but they cannot hide how they shop with those stolen identities. Through in-depth analysis, Ekata's data science team has done multiple tests to identify velocity, popularity, and volatility as the most predictive signals of fraudulent activity... and created Network Insights.

    Watch Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar discuss how surfacing network insights in Pro Insight adds another powerful tool to the arsenal for users around the globe.

    -Best practices from Backcountry on manual review and how to keep their rates low
    -More about the Ekata Identity Engine
    -How to use Network Insights to be more effective at fighting fraud
  • Creating a Positive Customer Experience while Mitigating Fraud with Etsy Recorded: Oct 29 2019 49 mins
    Lauren Musial, Etsy Project Manager, Risk Solutions
    Learn how Etsy finds a balance between friction and a flawless customer experience, and how they became one of the most well-known marketplaces in the industry. Other topics include:
    -How marketplace growth affects priorities in the balance of onboarding sellers, building loyalty with buyers, and fighting fraud
    -How Etsy works with buyers and sellers
    -Unique challenges Etsy has faced as a marketplace
    -Advice for early stage marketplaces
  • The Future of Financial Security: Mitigating Risk & Managing Technology Recorded: Oct 28 2019 49 mins
    Bryan Clagett, StrategyCorps | Benjamin Henshall, Red Hat | Dan Jiao, Ekata | Julio Gomez, Splunk
    As advancements in technology continue to march forward, the way we store, handle and access data is changing. While many of these changes have been a boon for financial institutions, the increasing pace of digital transformation in the FinServ industry has presented some unique challenges surrounding security. Namely, how do we keep or sensitive financial data safe from those seeking to exploit it?

    Join this panel of experts to learn:
    - How the movement of data to the cloud has created new risks and challenges when it comes to protecting financial data
    - Steps to overcome these emerging challenges
    - How organizations can successfully leverage AI and machine learning in their financial security systems
    - How to empower teams and create a sense of urgency around security concerns
    - And more!

    Bryan Clagett, Director, Strategic Initiatives, StrategyCorps (Moderator)
    Benjamin Henshall, Head of Financial Service Solutions - Asia Pacific, Red Hat
    Dan Jiao, Payment Risk Solutions Manager, Ekata
    Julio Gomez, Financial Services Strategist, AMER, Splunk
Linking Digital Identity Back to Humanity
Ekata provides global identity verification via APIs and a SaaS solution. Our product suite is powered by the Ekata Identity Engine that uses complex machine learning to derive unique data links from our customer network and graph to provide the standard in global identity verification to companies like Alipay, Stripe, Airbnb and Microsoft.

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  • Title: Leveraging Machine Learning to Prevent eCommerce Fraud
  • Live at: Mar 19 2019 5:30 pm
  • Presented by: Dave Klein (Guardicore), Trevor Anderson (Whitepages Pro), Ajay Andrews (Whitepages Pro) and Angie Dobbs (Wave Financial)
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