Name: Creating a Positive Customer Experience while Mitigating Fraud with Etsy
Start: 2019-10-29T15:00:00Z
End: 2019-10-29T15:49:00.000Z
Location: BrightTALK
Rating: 5

Ekata provides global identity verification via APIs and a SaaS solution. Our product suite is powered by the Ekata Identity Engine that uses complex machine learning to derive unique data links from our customer network and graph to provide the standard in global identity verification to companies like Alipay, Stripe, Airbnb and Microsoft.

COVID-19 is affecting online shoppers’ behaviours in ways that are creating new patterns. Join Spencer McLain, Vice President & General Manager, EMEA, of Ekata to learn more about what patterns Ekata is seeing and how to ensure you continue to engage with your best customers while protecting your business from fraud in these unprecedented times.  

Watch this on demand webinar to learn:
- The impact of COVID-19 on consumers’ online shopping behaviours
- How businesses can identify good vs fraudulent customers in uncertain times
- Best practices for adjusting models and rulesets to account for changes in online consumer behaviours

COVID-19: Understanding impacts to online payments & engaging with new customers

How much revenue is your company turning away? Do you even know? In a COVID-19 world, businesses are seeing a rise in new fraud trends and different consumer shopping behaviors. Current fraud prevention systems are now more susceptible than ever to blocking good customers by mistake. The industry defines these errors as, “false positives.” Understanding how to deal with positives is vital for businesses to maximize their revenue.

Hear from Dan Jiao, Director—Asia Pacific at Ekata, the leading global identity verification solution provider, and Aurelie Saada, APAC Risk Lead at Microsoft, on how merchants and payment providers can better track and reduce their false positives. Learn the latest on how to adapt to new consumer shopping behaviors, all while ensuring fraud levels are kept to a minimum.

False Positives: Avoiding Lost Revenue and Reducing Friction

Consumers have an unforgiving nature when it comes to speed, fraud protection and trust. Our recent research accounts that 92% of consumers expect a fast, frictionless experience online whilst also getting one that is trustworthy and secure as possible. 

Join this webinar and hear Ekata experts Fiona Wijngaards and Peter Marx discuss the impact of PSD2 on payment service providers (PSPs), and how they can help improve consumers’ digital experiences and increase retention through data and machine learning. 

Watch this webinar to learn:
- What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
- The impact of PSD2 on payment service providers
- How data and machine learning can help PSPs improve consumers’ digital experiences

PSD2: How machine learning can help PSPs to meet consumers’ digital demands

Merchants walk a delicate balance between customer experience and risk mitigation at the points of account creation and log-in. On one hand, requiring additional layers of information reduces fraudulent use of accounts. On the other hand, consumers often have low tolerance for extensive sign-up and sign-in processes. So what is a merchant to do?

Proactive account protection through the account lifecycle can help merchants establish and maintain customer trust. Merchants need to be selective about which users receive additional friction -- in other words, a progressive sign-up flow. By layering on third-party validation of the user information provided during the signup flow, you can ask for less information from the user but have more insight into the most appropriate signup flow for their risk segment.

In this session, you will learn:

- Common trends around account protection fraud
- Considerations on how to implement an account protection strategy
- How data and machine learning can help fraud teams identify account-related fraud

Mitigating Fraud: A Conversation on Proactive Account Protection

The pressure is on for merchants to build customer trust through a smooth & secure experience from account creation through a transaction. Our new research shows 92% of consumers demand fast, frictionless experiences AND security. Any loss of trust can send a shopper to your competitor, perhaps forever.

Join Ekata experts Beth Shulkin and Matt Gonzalez as they discuss how friction, fraud, and trust intermingle in the modern digital economy, the industry forces impacting card-not-present transactions, and how companies can leverage machine learning behind-the-scenes to address these issues directly.

You will learn:
-What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
-The interplay between friction, security and lost revenue
-How to improve your customers’ digital experience and increase retention using data and machine learning

Friction, Fraud & Trust: How to Meet Modern Consumers’ Digital Demands

Businesses are facing trying times, including a deteriorating economic climate and prominent operational hurdles. For many, now is the time to reinforce fundamental best practices and build a foundation for long-term market leadership.

Online businesses suffer from a trust gap that stems from deficient customer experiences. Customers face excessive friction or false declines during online transactions and onboarding—all for the sake of reducing fraud.

Balancing friction and fraud requires thinking of identity management holistically, doing real-time risk assessments, sharing data and risk signals across the ecosystem, and utilizing authoritative data and advanced modeling methods.


Watch this on demand webinar to learn about:

- What interactions impact consumer trust with online brands - our findings from interviewing thousands of consumers across the US and EU.
- What merchants, payment providers, and banks can do to balance fraud, friction, and false declines during online transactions and onboarding.

Enabling Trust in Onboarding and Online Payments

As eCommerce volume continues to rise, so do consumer expectations. Balancing fraud and acceptance is difficult for businesses, and the cost of false declines is still high. So how do businesses delicately balance preventing fraud whilst accepting good transactions?
 
Join Spencer McLain, VP & GM, EMEA at Ekata, as he discusses how businesses can solve this problem with the use of pre-authorisation screening, and how regulations, like PSD2, are actually an opportunity to increase intelligence data sharing across the payments ecosystem.

Fighting Fraud and Increasing Authorisation Rates Through Collaboration

Companies today face a rapidly evolving landscape of fraud attack types. Fraudsters are constantly changing their tactics and finding new ways to commit fraud, leaving merchants challenged to stay proactive and vigilant against attacks.

Join this webinar and hear from Sarah Strano, Ekata Principal Solutions Architect and Stacy Chen, Ekata Sr. Product Marketing Manager on how identifying patterns in fraudsters’ behavior and online activities boosts your fraud detection initiatives.

Watch this on-demand webinar to:
-The latest fraud types Ekata customers are seeing
-What signals are most predictive for your fraud models
-How to quantify risky activity when evaluating customer transactions

Risky Business: The Value of Detecting Fraudster Behavior

In this webinar you will learn: 
-How to use machine learning while building a confidence score in fraud prevention
-Using machine learning in your own industry
-Learn about Ekata's Identity Check and how to use it in fraud prevention
-How Momemtum Travel uses a confidence score to reduce fraud and identify good customers in the travel space

How-to identify legitimate users: A guide to the Identity Check Confidence Score

Fighting fraud is a complex business. As new trends emerge across different regions and product lines, it can be a challenge to manage the large amounts of data required to build effective fraud models.

Instead of spending time cleansing and normalizing data from various sources, join our webinar and learn how to optimize your models by:

-Leveraging robust data sets that improve performance
-Avoiding the time suck of endless feature engineering and overfitting
-Consolidating data vendors to focus your horsepower on sophisticated algorithms

Managing Model Complexity in the Fight Against Fraud

As the online payments ecosystem evolves and new regulations emerge, forward-thinking industry leaders are taking a proactive approach to pre-authorization screening. Although transaction innovation continues to delight consumers, their friction tolerance has decreased, while digital fraud has increased.

The race to payment authorization is heating up, and experts Dan Jiao, Payment Risk Solutions Manager at Ekata, and Steve Reis, CEO & Co-founder at Sygn, understand how pre-authorization screening can increase your payment approvals. Join this session to learn how payments and fraud professionals are leveraging machine learning risk model insights earlier in the flow to both reduce customer friction and fraud during the online checkout process. 

Learning Objectives:
-Understanding the challenges of today’s payments ecosystem
-How technology and data will be key to winning the market
-Strategies for optimizing pre-authorization risk decisioning

Increasing eCommerce Sales Through Pre-Authorization Screening

Fraudsters can acquire identity data from the dark web or steal the identity through hacking or other means, but they cannot hide how they shop with those stolen identities. Through in-depth analysis, Ekata's data science team has done multiple tests to identify velocity, popularity, and volatility as the most predictive signals of fraudulent activity... and created Network Insights. 

Watch Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar discuss how surfacing network insights in Pro Insight adds another powerful tool to the arsenal for users around the globe. 

Learn:
-Best practices from Backcountry on manual review and how to keep their rates low
-More about the Ekata Identity Engine
-How to use Network Insights to be more effective at fighting fraud

How To Detect More Fraud Using Network Insights With Backcountry

As advancements in technology continue to march forward, the way we store, handle and access data is changing. While many of these changes have been a boon for financial institutions, the increasing pace of digital transformation in the FinServ industry has presented some unique challenges surrounding security. Namely, how do we keep or sensitive financial data safe from those seeking to exploit it?

Join this panel of experts to learn:
- How the movement of data to the cloud has created new risks and challenges when it comes to protecting financial data
- Steps to overcome these emerging challenges
- How organizations can successfully leverage AI and machine learning in their financial security systems
- How to empower teams and create a sense of urgency around security concerns
- And more!

Speakers: 
Bryan Clagett, Director, Strategic Initiatives, StrategyCorps (Moderator)
Benjamin Henshall, Head of Financial Service Solutions - Asia Pacific, Red Hat
Dan Jiao, Payment Risk Solutions Manager, Ekata
Julio Gomez, Financial Services Strategist, AMER, Splunk

The Future of Financial Security: Mitigating Risk & Managing Technology

Learn how Etsy finds a balance between friction and a flawless customer experience, and how they became one of the most well-known marketplaces in the industry. Other topics include:
-How marketplace growth affects priorities in the balance of onboarding sellers, building loyalty with buyers, and fighting fraud
-How Etsy works with buyers and sellers
-Unique challenges Etsy has faced as a marketplace
-Advice for early stage marketplaces

Creating a Positive Customer Experience while Mitigating Fraud with Etsy

Marketplace

fraud

fraud prevention

Customer Experience

risk solutions

fraud solution

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Creating a Positive Customer Experience while Mitigating Fraud with Etsy

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