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How To Detect More Fraud Using Network Insights With Backcountry

Fraudsters can acquire identity data from the dark web or steal the identity through hacking or other means, but they cannot hide how they shop with those stolen identities. Through in-depth analysis, Ekata's data science team has done multiple tests to identify velocity, popularity, and volatility as the most predictive signals of fraudulent activity... and created Network Insights.

Watch Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar discuss how surfacing network insights in Pro Insight adds another powerful tool to the arsenal for users around the globe.

Learn:
-Best practices from Backcountry on manual review and how to keep their rates low
-More about the Ekata Identity Engine
-How to use Network Insights to be more effective at fighting fraud
Recorded Nov 7 2019 34 mins
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Presented by
Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar
Presentation preview: How To Detect More Fraud Using Network Insights With Backcountry

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  • Channel
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  • COVID-19: Understanding impacts to online payments & engaging with new customers Recorded: May 28 2020 42 mins
    Spencer McLain VP & GM, EMEA at Ekata
    COVID-19 is affecting online shoppers’ behaviours in ways that are creating new patterns. Join Spencer McLain, Vice President & General Manager, EMEA, of Ekata to learn more about what patterns Ekata is seeing and how to ensure you continue to engage with your best customers while protecting your business from fraud in these unprecedented times.

    Watch this on demand webinar to learn:
    - The impact of COVID-19 on consumers’ online shopping behaviours
    - How businesses can identify good vs fraudulent customers in uncertain times
    - Best practices for adjusting models and rulesets to account for changes in online consumer behaviours
  • False Positives: Avoiding Lost Revenue and Reducing Friction Recorded: May 19 2020 62 mins
    Dan Jiao, Director, Asia Pacific at Ekata and Aurelie Saada, APAC Risk Lead at Microsoft
    How much revenue is your company turning away? Do you even know? In a COVID-19 world, businesses are seeing a rise in new fraud trends and different consumer shopping behaviors. Current fraud prevention systems are now more susceptible than ever to blocking good customers by mistake. The industry defines these errors as, “false positives.” Understanding how to deal with positives is vital for businesses to maximize their revenue.

    Hear from Dan Jiao, Director—Asia Pacific at Ekata, the leading global identity verification solution provider, and Aurelie Saada, APAC Risk Lead at Microsoft, on how merchants and payment providers can better track and reduce their false positives. Learn the latest on how to adapt to new consumer shopping behaviors, all while ensuring fraud levels are kept to a minimum.
  • PSD2: How machine learning can help PSPs to meet consumers’ digital demands Recorded: May 19 2020 59 mins
    Peter Marx, Data Science Team Lead at Ekata & Fiona Wijngaards, Senior Enterprise Account Executive, EMEA at Ekata
    Consumers have an unforgiving nature when it comes to speed, fraud protection and trust. Our recent research accounts that 92% of consumers expect a fast, frictionless experience online whilst also getting one that is trustworthy and secure as possible.

    Join this webinar and hear Ekata experts Fiona Wijngaards and Peter Marx discuss the impact of PSD2 on payment service providers (PSPs), and how they can help improve consumers’ digital experiences and increase retention through data and machine learning.

    Watch this webinar to learn:
    - What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
    - The impact of PSD2 on payment service providers
    - How data and machine learning can help PSPs improve consumers’ digital experiences
  • Loyalty Fraud – It’s Real Value That Criminals Are Seeking Recorded: May 14 2020 66 mins
    Tom Donlea, VP & GM of APAC at Ekata and Mark Ross-Smith, CEO & Founder of Travel Data Daily
    Research has proven that loyalty programs are critical to both retaining customers, and expanding usage of a company’s product and services. Airlines and online travel agencies are often held as the exemplary model for these programs. Since the COVID-19 pandemic has devastated the global economy, however, the travel industry is facing a world where loyalty points are even more susceptible and valuable to criminals. Fraudsters know that travel points and miles are usually guarded less, yet as valuable as payment credentials. Account takeover and synthetic identity fraud attacks are being used to accrue illegitimate points and miles, stealing from companies.
  • Mitigating Fraud: A Conversation on Proactive Account Protection Recorded: May 7 2020 53 mins
    Alvaro Peon Sanchez, Director of Product Management, Ekata and Brad Mares, Sr. Manager, Fraud Strategy & Analytics at Target
    Merchants walk a delicate balance between customer experience and risk mitigation at the points of account creation and log-in. On one hand, requiring additional layers of information reduces fraudulent use of accounts. On the other hand, consumers often have low tolerance for extensive sign-up and sign-in processes. So what is a merchant to do?

    Proactive account protection through the account lifecycle can help merchants establish and maintain customer trust. Merchants need to be selective about which users receive additional friction -- in other words, a progressive sign-up flow. By layering on third-party validation of the user information provided during the signup flow, you can ask for less information from the user but have more insight into the most appropriate signup flow for their risk segment.

    In this session, you will learn:

    - Common trends around account protection fraud
    - Considerations on how to implement an account protection strategy
    - How data and machine learning can help fraud teams identify account-related fraud
  • Friction, Fraud & Trust: How to Meet Modern Consumers’ Digital Demands Recorded: Apr 30 2020 53 mins
    Beth Shulkin and Matt Gonzalez, Ekata
    The pressure is on for merchants to build customer trust through a smooth & secure experience from account creation through a transaction. Our new research shows 92% of consumers demand fast, frictionless experiences AND security. Any loss of trust can send a shopper to your competitor, perhaps forever.

    Join Ekata experts Beth Shulkin and Matt Gonzalez as they discuss how friction, fraud, and trust intermingle in the modern digital economy, the industry forces impacting card-not-present transactions, and how companies can leverage machine learning behind-the-scenes to address these issues directly.

    You will learn:
    -What research shows about consumers’ unforgiving nature when it comes to speed, fraud protection and trust
    -The interplay between friction, security and lost revenue
    -How to improve your customers’ digital experience and increase retention using data and machine learning
  • Enabling Trust in Onboarding and Online Payments Recorded: Apr 29 2020 56 mins
    Arjun Kakkar, VP of Strategy & Operations and leads Ekata’s Payments vertical
    Businesses are facing trying times, including a deteriorating economic climate and prominent operational hurdles. For many, now is the time to reinforce fundamental best practices and build a foundation for long-term market leadership.

    Online businesses suffer from a trust gap that stems from deficient customer experiences. Customers face excessive friction or false declines during online transactions and onboarding—all for the sake of reducing fraud.

    Balancing friction and fraud requires thinking of identity management holistically, doing real-time risk assessments, sharing data and risk signals across the ecosystem, and utilizing authoritative data and advanced modeling methods.


    Watch this on demand webinar to learn about:

    - What interactions impact consumer trust with online brands - our findings from interviewing thousands of consumers across the US and EU.
    - What merchants, payment providers, and banks can do to balance fraud, friction, and false declines during online transactions and onboarding.
  • Fighting Fraud and Increasing Authorisation Rates Through Collaboration Recorded: Apr 24 2020 58 mins
    Spencer McLain, VP & GM, EMEA at Ekata
    As eCommerce volume continues to rise, so do consumer expectations. Balancing fraud and acceptance is difficult for businesses, and the cost of false declines is still high. So how do businesses delicately balance preventing fraud whilst accepting good transactions?

    Join Spencer McLain, VP & GM, EMEA at Ekata, as he discusses how businesses can solve this problem with the use of pre-authorisation screening, and how regulations, like PSD2, are actually an opportunity to increase intelligence data sharing across the payments ecosystem.
  • Risky Business: The Value of Detecting Fraudster Behavior Recorded: Mar 26 2020 34 mins
    Sarah Strano, Ekata Principal Solutions Architect and Stacy Chen, Ekata Sr. Product Marketing Manager
    Companies today face a rapidly evolving landscape of fraud attack types. Fraudsters are constantly changing their tactics and finding new ways to commit fraud, leaving merchants challenged to stay proactive and vigilant against attacks.

    Join this webinar and hear from Sarah Strano, Ekata Principal Solutions Architect and Stacy Chen, Ekata Sr. Product Marketing Manager on how identifying patterns in fraudsters’ behavior and online activities boosts your fraud detection initiatives.

    Watch this on-demand webinar to:
    -The latest fraud types Ekata customers are seeing
    -What signals are most predictive for your fraud models
    -How to quantify risky activity when evaluating customer transactions
  • How-to identify legitimate users: A guide to the Identity Check Confidence Score Recorded: Feb 25 2020 26 mins
    Ajay Andrews, Ekata VP of Product Management and Dustin Macdoland, Director of Fraud Prevention at Momentum Travel
    In this webinar you will learn:
    -How to use machine learning while building a confidence score in fraud prevention
    -Using machine learning in your own industry
    -Learn about Ekata's Identity Check and how to use it in fraud prevention
    -How Momemtum Travel uses a confidence score to reduce fraud and identify good customers in the travel space
  • Managing Model Complexity in the Fight Against Fraud Recorded: Jan 28 2020 37 mins
    Ajay Andrews, Ekata VP of Product Management and Trevor Anderson, Ekata Director of Solutions Architecture
    Fighting fraud is a complex business. As new trends emerge across different regions and product lines, it can be a challenge to manage the large amounts of data required to build effective fraud models.

    Instead of spending time cleansing and normalizing data from various sources, join our webinar and learn how to optimize your models by:

    -Leveraging robust data sets that improve performance
    -Avoiding the time suck of endless feature engineering and overfitting
    -Consolidating data vendors to focus your horsepower on sophisticated algorithms
  • Increasing eCommerce Sales Through Pre-Authorization Screening Recorded: Nov 19 2019 55 mins
    Dan Jiao, Ekata Payment Risk Solutions Manager & Steve Reis, SYGN CEO & Co-Founder
    As the online payments ecosystem evolves and new regulations emerge, forward-thinking industry leaders are taking a proactive approach to pre-authorization screening. Although transaction innovation continues to delight consumers, their friction tolerance has decreased, while digital fraud has increased.

    The race to payment authorization is heating up, and experts Dan Jiao, Payment Risk Solutions Manager at Ekata, and Steve Reis, CEO & Co-founder at Sygn, understand how pre-authorization screening can increase your payment approvals. Join this session to learn how payments and fraud professionals are leveraging machine learning risk model insights earlier in the flow to both reduce customer friction and fraud during the online checkout process.

    Learning Objectives:
    -Understanding the challenges of today’s payments ecosystem
    -How technology and data will be key to winning the market
    -Strategies for optimizing pre-authorization risk decisioning
  • How To Detect More Fraud Using Network Insights With Backcountry Recorded: Nov 7 2019 34 mins
    Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar
    Fraudsters can acquire identity data from the dark web or steal the identity through hacking or other means, but they cannot hide how they shop with those stolen identities. Through in-depth analysis, Ekata's data science team has done multiple tests to identify velocity, popularity, and volatility as the most predictive signals of fraudulent activity... and created Network Insights.

    Watch Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar discuss how surfacing network insights in Pro Insight adds another powerful tool to the arsenal for users around the globe.

    Learn:
    -Best practices from Backcountry on manual review and how to keep their rates low
    -More about the Ekata Identity Engine
    -How to use Network Insights to be more effective at fighting fraud
  • Creating a Positive Customer Experience while Mitigating Fraud with Etsy Recorded: Oct 29 2019 49 mins
    Lauren Musial, Etsy Project Manager, Risk Solutions
    Learn how Etsy finds a balance between friction and a flawless customer experience, and how they became one of the most well-known marketplaces in the industry. Other topics include:
    -How marketplace growth affects priorities in the balance of onboarding sellers, building loyalty with buyers, and fighting fraud
    -How Etsy works with buyers and sellers
    -Unique challenges Etsy has faced as a marketplace
    -Advice for early stage marketplaces
  • The Future of Financial Security: Mitigating Risk & Managing Technology Recorded: Oct 28 2019 49 mins
    Bryan Clagett, StrategyCorps | Benjamin Henshall, Red Hat | Dan Jiao, Ekata | Julio Gomez, Splunk
    As advancements in technology continue to march forward, the way we store, handle and access data is changing. While many of these changes have been a boon for financial institutions, the increasing pace of digital transformation in the FinServ industry has presented some unique challenges surrounding security. Namely, how do we keep or sensitive financial data safe from those seeking to exploit it?

    Join this panel of experts to learn:
    - How the movement of data to the cloud has created new risks and challenges when it comes to protecting financial data
    - Steps to overcome these emerging challenges
    - How organizations can successfully leverage AI and machine learning in their financial security systems
    - How to empower teams and create a sense of urgency around security concerns
    - And more!

    Speakers:
    Bryan Clagett, Director, Strategic Initiatives, StrategyCorps (Moderator)
    Benjamin Henshall, Head of Financial Service Solutions - Asia Pacific, Red Hat
    Dan Jiao, Payment Risk Solutions Manager, Ekata
    Julio Gomez, Financial Services Strategist, AMER, Splunk
Linking Digital Identity Back to Humanity
Ekata provides global identity verification via APIs and a SaaS solution. Our product suite is powered by the Ekata Identity Engine that uses complex machine learning to derive unique data links from our customer network and graph to provide the standard in global identity verification to companies like Alipay, Stripe, Airbnb and Microsoft.

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  • Title: How To Detect More Fraud Using Network Insights With Backcountry
  • Live at: Nov 7 2019 6:00 pm
  • Presented by: Backcountry's Fraud Supervisor, Andrew Mark, and Ekata's Senior Product Manager, Vivek Kumar
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