Mitigating Fraud: A Conversation on Proactive Account Protection

Presented by

Alvaro Peon Sanchez, Director of Product Management, Ekata and Brad Mares, Sr. Manager, Fraud Strategy & Analytics at Target

About this talk

Merchants walk a delicate balance between customer experience and risk mitigation at the points of account creation and log-in. On one hand, requiring additional layers of information reduces fraudulent use of accounts. On the other hand, consumers often have low tolerance for extensive sign-up and sign-in processes. So what is a merchant to do? Proactive account protection through the account lifecycle can help merchants establish and maintain customer trust. Merchants need to be selective about which users receive additional friction -- in other words, a progressive sign-up flow. By layering on third-party validation of the user information provided during the signup flow, you can ask for less information from the user but have more insight into the most appropriate signup flow for their risk segment. In this session, you will learn: - Common trends around account protection fraud - Considerations on how to implement an account protection strategy - How data and machine learning can help fraud teams identify account-related fraud

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Ekata provides global identity verification via APIs and a SaaS solution. Our product suite is powered by the Ekata Identity Engine that uses complex machine learning to derive unique data links from our customer network and graph to provide the standard in global identity verification to companies like Alipay, Stripe, Airbnb and Microsoft.