CPG Industry Focused Pandemic Impact and Survival Strategies - I

Presented by

Mike Thelen, Kim Brunner, Juan Mostek,

About this talk

Key-Takeaways: 1. Actionable insights for CPG practitioners to apply in the latter half of 2020 2. Role of technology in mitigating the impact of demand-surge on customer-facing teams 3. Increased spotlight on A/R: How credit and A/R elevated to the CFO’s office Abstract: The pandemic has caused a shockwave in the global economy, and every industry has been impacted in ways different from the other. Due to the all-time-high consumer fear, the surge in sales in certain channels of the CPG industries has gone up by billions. This mandated operational pivots in most departments including customer service, inventory management, sales, and accounts receivables, and achieving this in the ever-challenging remote working condition required a robust tech stack to depend on. In this discussion, we would deep-dive into how the CPG Industry been impacted by the unprecedented blow and also discuss some of the quick-win strategies to survive the crisis now and come out stronger for the post-COVID era.
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