American Greetings Game Plan For Managing Payments In The Age Of B2B eCommerce

Presented by

Lauren Kennedy, Senior Manager, American Greetings ; Vishal Kagde, Associate Vice President - Product Management, HighRadius

About this talk

The COVID pandemic has accelerated the rise of B2B eCommerce, with a record 129% YoY growth in eCommerce orders in the U.S. & Canada as of Q2 2020. In order to keep the sales flowing, B2B suppliers are looking to streamline the online purchasing experience for their customers. At American Greetings, the vision has always been to keep the customer first and foster technology adoption for a better end-user experience. A company, with an exemplary story of the customer-centric digital transformation of billing and payments, they are looking to move along the same curve in this age of eCommerce by enabling the integration of digital sales (eCommerce) to digital finance (Electronic Billing & Payments). Join this webinar with Lauren Kennedy, Senior Manager, Retailer Financial Services at American Greetings, as she talks about the rise of B2B eCommerce and its anticipated impact on their payment processes. In this session, she will deep-dive and give you actionable insights on finding the right partner to automate your billing and payments ecosystem, driving solution adoption within your end-users, and potentially leveraging said technology to deliver value while working on an eCommerce platform. Key Takeaways 1) ‘Go Where Your Customers Are’ - The rise of B2B eCommerce and how suppliers should plan for it 2) American Greetings automation success story: Driving e-adoption for billing and payments 3) Strategy for 2021: How to fill the gap between your eCommerce platform and your payments system Registrant contact information will be used in accordance to Nacha’s privacy policy

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