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Customer Obsession Through Data-Led Strategies

For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

* What drives consumer choice in today’s world of digital commerce
* Top capabilities that leading organizations are investing in to win business
* How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
Recorded Apr 2 2019 61 mins
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Reltio
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  • Why Data is at the Heart of Customer Experience Nov 14 2019 6:00 pm UTC 60 mins
    Guest Speaker: James McCormick, Forrester Guest Speaker: Naveen Punjabi, Google Cloud Moderator: Ajay Khanna, Reltio
    Delivering an exceptional customer experience isn't just about making the perfect cafe latte, creating a cool store decor, or having a stellar user interface. It's about delighting customers by delivering the right experience, at the right time, on their channel of choice -- while not violating their trust. To pull this off, companies need a deep understanding of their customers. And accurate, connected customer data is at the heart of the customer experience.
     
    In this session, a guest speaker from Forrester, as well as experts from Google and Reltio, will explore how Global 500 companies are winning the experience economy. With a strong data foundation and new cloud technologies, tech leaders can deliver hyper-personalized experiences -- all while complying with privacy regulations such as GDPR and CCPA. An agile, scalable, and smart data management platform, built on the cloud-native big data architecture and leveraging the power of graph and machine learning is your ticket to connected customer experience.
     
    Join this session to get inspired. Whether you are in retail, consumer packaged goods, hospitality, life sciences, healthcare or insurance industries, this webinar will have information to help your company win in the experience economy.

    Topics covered:

    * Driving hyper-personalization - Boost customer acquisition, retention and lifetime value by creating connected customer journeys across every touchpoint

    * Accelerating real-time operations - Accelerate revenue from new business ideas, innovative business processes, and actionable customer insights

    * Simplifying Compliance - Manage the customer data sprawl nightmare to comply with GDPR, CCPA, and emerging regulations for customer consent and privacy requirements
  • Customer Obsession Through Data-Led Strategies Recorded: Apr 2 2019 61 mins
    Reltio
    For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

    However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

    In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

    * What drives consumer choice in today’s world of digital commerce
    * Top capabilities that leading organizations are investing in to win business
    * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
Be Right Faster
Innovative Global 2000 companies that want to win in the experience economy trust Reltio to manage their mission-critical data. Reltio Cloud Customer 360 is at the heart of customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with customer consent and privacy laws. It’s an award-winning SaaS that enables business agility, real-time operations at enterprise scale, and insight-ready data for big ideas. Customers include Shiseido, L’Oreal, Petco, Kohler, Schneider Electric, AstraZeneca, HP Inc, PennyMac, Hyperion-X, Fairview Health, Cigna, BCBS of Massachusetts, BCBS of North Carolina, MGM Resorts, and many more customer experience innovators.

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  • Title: Customer Obsession Through Data-Led Strategies
  • Live at: Apr 2 2019 5:00 pm
  • Presented by: Reltio
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