Customer Obsession Through Data-Led Strategies

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Reltio

About this talk

For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning... However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences. In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss: * What drives consumer choice in today’s world of digital commerce * Top capabilities that leading organizations are investing in to win business * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
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Reltio's first-of-its-kind, cloud-native platform synthesizes multi-source, complex data into a single source of trusted information. Agile enough to fit any company’s needs, it can flex at will – for accelerated data value creation, and ongoing effectiveness. It’s also fully compliant and secure, so data can be acted upon with confidence. Our diverse set of customers -- from start-ups to large enterprises in more than 140 countries spanning multiple industries -- rely on our award-winning platform to fuel their success. To learn more about Reltio, visit www.reltio.com.