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Customer Obsession Through Data-Led Strategies

For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

* What drives consumer choice in today’s world of digital commerce
* Top capabilities that leading organizations are investing in to win business
* How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
Recorded Apr 2 2019 61 mins
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Reltio
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  • Customer Obsession Through Data-Led Strategies Recorded: Apr 2 2019 61 mins
    Reltio
    For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

    However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

    In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

    * What drives consumer choice in today’s world of digital commerce
    * Top capabilities that leading organizations are investing in to win business
    * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
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Reltio Cloud is a modern Master Data Management (MDM) Platform for customer 360 used by Global 2000 companies to power their digital transformation and data compliance initiatives such as GDPR. Reltio continuously unifies and organizes data from all sources and formats, discovers new relationships and uses machine learning to improve data quality and deliver relevant insights.

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  • Title: Customer Obsession Through Data-Led Strategies
  • Live at: Apr 2 2019 5:00 pm
  • Presented by: Reltio
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