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Why Data is at the Heart of Customer Experience

Delivering an exceptional customer experience isn't just about making the perfect cafe latte, creating a cool store decor, or having a stellar user interface. It's about delighting customers by delivering the right experience, at the right time, on their channel of choice -- while not violating their trust. To pull this off, companies need a deep understanding of their customers. And accurate, connected customer data is at the heart of the customer experience.
 
In this session, a guest speaker from Forrester, as well as experts from Google and Reltio, will explore how Global 500 companies are winning the experience economy. With a strong data foundation and new cloud technologies, tech leaders can deliver hyper-personalized experiences -- all while complying with privacy regulations such as GDPR and CCPA. An agile, scalable, and smart data management platform, built on the cloud-native big data architecture and leveraging the power of graph and machine learning is your ticket to connected customer experience.
 
Join this session to get inspired. Whether you are in retail, consumer packaged goods, hospitality, life sciences, healthcare or insurance industries, this webinar will have information to help your company win in the experience economy.

Topics covered:

* Driving hyper-personalization - Boost customer acquisition, retention and lifetime value by creating connected customer journeys across every touchpoint

* Accelerating real-time operations - Accelerate revenue from new business ideas, innovative business processes, and actionable customer insights

* Simplifying Compliance - Manage the customer data sprawl nightmare to comply with GDPR, CCPA, and emerging regulations for customer consent and privacy requirements
Recorded Nov 14 2019 61 mins
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Presented by
Guest Speaker: James McCormick, Forrester Guest Speaker: Naveen Punjabi, Google Cloud Moderator: Ajay Khanna, Reltio
Presentation preview: Why Data is at the Heart of Customer Experience

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  • Connected Customer 360 for Dealer Networks Recorded: Aug 18 2020 30 mins
    Eugene Khazin, PrimeTSR | Gerry O'Malley, Reltio | Dan Gage, Reltio
    Customer behaviors are changing at an unprecedented pace, and every customer interaction counts. Dealer networks have uniquely complicated customer channels, and if you plan to win in your markets, you need to deliver hyper-personalized and connected experiences at every touch-point -- while respecting customers’ privacy, consent, and communication preferences. However, while the customer experience continues to grow more critical, it also keeps getting harder to manage and improve.

    Watch this 30-minute demonstration and discussion to learn how PrimeTSR and Reltio are teaming together to improve the dealer network customer experience.

    We will discuss:

    · How to successfully integrate customer channels and systems
    · The importance of Connected Customer 360 profiles
    · Best in class architectures
    · Deciding to build vs. buy

    You can set your team up for success by combining proven best practices with your customized needs.
  • Taking a CX Approach to Multi-Domain MDM Recorded: Aug 18 2020 30 mins
    Henrik Liliendahl, MDM Expert & Ramon Chen, CPO, Reltio
    Creating a better customer experience is a key driver in digital transformation. While Master Data Management (MDM) is fundamental to driving your organization's digital transformation, it is essential to keep customer experience (CX) in mind regardless of whether you are dealing with customer master data, supplier master data, location master data, product master data or other data domains.

    Access this on-demand webinar to hear from seasoned MDM analyst and practitioner Henrik Liliendahl as he walks you through some core concepts in how to approach multi-domain MDM with CX in mind.

    You’ll also hear from Reltio’s chief product officer, Ramon Chen, who will give you an overview of what these concepts mean in practice by showing you Reltio Connected Customer 360.
  • Aligning IT and Business - Connected Customers. Responsive Data Recorded: Aug 17 2020 38 mins
    Ajay Khanna
    As the market conditions evolve, Global 2000 companies need to pivot quickly to respond to changing business needs. They not only need to be close to their customers to serve and retain them but also require a data foundation that supports strategies such as the shift-to-digital, quickly.

    Building a unified data pipe that provides consistent customer information to all business groups, channels, as well as to AI/ML, and BI professionals is critical to delivering that connected customer experience.

    Innovators at Global 2000 companies are using a responsive approach to data management to pivot faster to the changing needs of their business and keep connected with their customers in this contact-less economy. Join this session to learn how to address needs for today, and be ready for the next growth phase. In this webinar, we’ll discuss how the right data strategy helps:



    IT and data professional quickly deliver to business data needs
    Design responsive data management that adapts to business needs
    Create a unified data pipe to empower your employees with trusted and connected data for real-time engagement and business decision-making
  • Weaving an Enterprise Data Fabric that Covers Your Customer 360 Requirements Recorded: Aug 13 2020 60 mins
    Noel Yuhanna and Chas Kielt
    Customer data is your most important data. But when it comes to customer data, enterprises lack a single source of truth. Vital customer information resides in multiple applications. The right technology is needed to break down data silos.

    Data fabric architecture lets enterprises share data among peers, employees, and partners in real-time and near real-time. It delivers consistent, timely, contextual, and trusted data to allow any application, process, dashboard, or user to securely access business data.

    Topics:

    - Overcoming barriers to supporting data and analytics platforms
    - A foundation of master data, interaction and transaction data, and third-party data
    - Forrester’s Data Fabric Reference Architecture
    - Key benefits of data fabric
  • Weaving an Enterprise Data Fabric that Covers Your Customer 360 Requirements Recorded: Jul 28 2020 61 mins
    Noel Yuhanna and Chas Kielt
    Customer data is your most important data. But when it comes to customer data, enterprises lack a single source of truth. Vital customer information resides in multiple applications. The right technology is needed to break down data silos.

    Data fabric architecture lets enterprises share data among peers, employees, and partners in real-time and near real-time. It delivers consistent, timely, contextual, and trusted data to allow any application, process, dashboard, or user to securely access business data.

    Topics:

    - Overcoming barriers to supporting data and analytics platforms
    - A foundation of master data, interaction and transaction data, and third-party data
    - Forrester’s Data Fabric Reference Architecture
    - Key benefits of data fabric
  • Responsive Data in Action [Demonstration] Recorded: Jul 23 2020 31 mins
    Venki Subramanian, VP of Product Management, Reltio and Swati Sinha, Senior Director of Product Marketing, Reltio
    The new normal is here to stay.

    Most businesses and organizations are mobilizing their crisis plans if they had them, or putting something together if they didn’t.

    There is no playbook to navigate through this crisis. A generic crisis plan needs to be adapted and tailored to cope with these challenges. But is your data platform ready for the change?

    In our previous webinar, “The Data Leader’s Priority: Pivoting with a Responsive Data Strategy,” we discussed the importance of a responsive data strategy and how companies are pivoting to the changing business needs - not only to survive and thrive but ultimately capitalize on uncertainties that their competitors will fail to address.

    Watch now to see how Reltio can accelerate your transformations and make your business more resilient to unseen challenges.
  • Aberdeen Analyst Webinar: Data Strategy to Maximize Retail and CPG ROI Recorded: Jul 23 2020 37 mins
    Omer Minkara, Aberdeen & Swati Sinha, Reltio
    Consumer behavior is evolving at a lightning speed and macroeconomic conditions are unpredictable.

    Struggles observed by many retailers during the recent COVID related downturn proved that relying on traditional business models is no longer enough to survive these challenges— let alone thrive. Retail and CPG companies must make digital transformation a priority to meet the ever-changing needs of modern shoppers. To provide a consistent connected experience and maximize the ROI of digital transformation initiatives, firms need a responsive data platform for powering real-time operations. Yet, Aberdeen’s research shows that 78% of them are not fully satisfied with their ability to use existing insights to navigate change.

    Watch this webinar to learn:

    :: The top reasons why companies struggle using data to manage their activities
    :: How a connected view of the consumer, with actionable insights, helps retail & CPG companies hyper-personalize experiences
    :: The key building blocks savvy retail & CPG companies use to adapt
    :: Real-life success stories from retail & CPG companies that have mastered responsiveness
  • Responsive Data in Action [Demonstration] Recorded: Jul 13 2020 32 mins
    Venki Subramanian, VP of Product Management, Reltio and Swati Sinha, Senior Director of Product Marketing, Reltio
    The new normal is here to stay.

    Most businesses and organizations are mobilizing their crisis plans if they had them, or putting something together if they didn’t.

    There is no playbook to navigate through this crisis. A generic crisis plan needs to be adapted and tailored to cope with these challenges. But is your data platform ready for the change?

    In our previous webinar, “The Data Leader’s Priority: Pivoting with a Responsive Data Strategy,” we discussed the importance of a responsive data strategy and how companies are pivoting to the changing business needs - not only to survive and thrive but ultimately capitalize on uncertainties that their competitors will fail to address.

    Watch now to see how Reltio can accelerate your transformations and make your business more resilient to unseen challenges.
  • Mastering the Data-Driven Economy Recorded: Jun 23 2020 55 mins
    Sheryl Kingstone and Chas Kielt
    “If You’re Not Digital, You’re Dead” and Other Truths of the New, New Normal

    Economic disruption caused by the COVID-19 pandemic has changed buyer behaviors, needs, and preferences. Experts project that even after the health crisis has been contained and consumer confidence returns, the “social distance economy” will persist.

    If emotion is the currency of experience, as 451 Research asserts, how can businesses connect with physically remote customers in meaningful ways? Accelerating digital transformation to understand and deliver personalized experiences to customers has never been more critical.

    Attendees will learn about:

    -Requirements for a true connected customer 360° view
    -The top CX uses cases in eight industries, including the Financial --Services, Retail, Healthcare, Technology and Communications
    -The digital advantage - Quantitative financial and operational
    The importance of cloud-native in digital transformation

    “Data remains a core battleground for creating unified customer experiences. Businesses need to capture and unify disparate sources of consumer data, and effectively contextualize and operationalize information to push critical insights across channels and stakeholder groups that shape the customer journey.” Sheryl Kingstone, Research Vice President, Customer Experience & Commerce, 451 Research
  • [Demo] Getting Ready for the "New Normal" with Connected Customer 360 for CPG Recorded: Jun 19 2020 24 mins
    Danny Ellis, Reltio | Paul Veilleux, Reltio | Swati Sinha, Reltio
    We are seeing the impact of the global pandemic on consumer packaged goods(CPG) companies. Changing buying behavior will accelerate the Shift to Digital and Direct to Consumer transformations.

    Watch this 25-minute demo to learn:
    - How to use your customer data to create personalized customer experiences
    - How to manage multi-channel consent management and channel preferences
    - 6 easy steps to empower your teams with Connected Customer 360 profiles
  • Mastering the Data-Driven Economy Recorded: Jun 11 2020 56 mins
    Sheryl Kingstone and Chas Kielt
    “If You’re Not Digital, You’re Dead” and Other Truths of the New, New Normal

    Economic disruption caused by the COVID-19 pandemic has changed buyer behaviors, needs, and preferences. Experts project that even after the health crisis has been contained and consumer confidence returns, the “social distance economy” will persist.

    If emotion is the currency of experience, as 451 Research asserts, how can businesses connect with physically remote customers in meaningful ways? Accelerating digital transformation to understand and deliver personalized experiences to customers has never been more critical.

    Attendees will learn about:

    -Requirements for a true connected customer 360° view
    -The top CX uses cases in eight industries, including the Financial --Services, Retail, Healthcare, Technology and Communications
    -The digital advantage - Quantitative financial and operational
    The importance of cloud-native in digital transformation

    “Data remains a core battleground for creating unified customer experiences. Businesses need to capture and unify disparate sources of consumer data, and effectively contextualize and operationalize information to push critical insights across channels and stakeholder groups that shape the customer journey.” Sheryl Kingstone, Research Vice President, Customer Experience & Commerce, 451 Research
  • [Demo] Getting Ready for the "New Normal" with Connected Customer 360 for CPG Recorded: May 22 2020 25 mins
    Danny Ellis, Reltio | Paul Veilleux, Reltio | Swati Sinha, Reltio
    We are seeing the impact of the global pandemic on consumer packaged goods(CPG) companies. Changing buying behavior will accelerate the Shift to Digital and Direct to Consumer transformations.

    Watch this 25-minute demo to learn:
    - How to use your customer data to create personalized customer experiences
    - How to manage multi-channel consent management and channel preferences
    - 6 easy steps to empower your teams with Connected Customer 360 profiles
  • The Disconnected Customer Experience: 4 Keys to Bridging the Gaps Recorded: May 5 2020 32 mins
    Jakki Geiger, CMO, Reltio and Rob Fuller, Customer Data Orchestration Practice Lead, Accenture Interactive
    For most of our customers, their top priority is to serve, protect, and retain customers. At the same time, they are working hard to architect connected customer experiences, so they come out of this downturn stronger than their competition.

    Find out how you can deliver the connected, hyper-personalized experiences customers expect, through good times and bad. Discover the vital role a connected customer data strategy plays in serving, protecting, and retaining your customers, and why legacy approaches to data management are failing many businesses in their hour of need.

    Join us for this 30-minute webinar with executives from Accenture Interactive and Reltio to learn:

    - How to architect hyper-personalized customer experiences that scale
    - How to get executives aligned to on a connected customer data strategy 
    - How to overcome obstacles that stifle connected customer experience initiative
  • The Data Leader’s Priority: Pivoting with a Responsive Data Strategy Recorded: Apr 28 2020 33 mins
    Manish Sood, Chief Executive Officer, Reltio and Ajay Khanna, VP of Marketing, Reltio
    Business environments are full of unknowns. Companies that are responsive to the changing needs not only survive and thrive but ultimately capitalize on uncertainties that their competitors fail to address.

    You might be in the midst of transformation initiatives, but now, due to unseen challenges, you are forced to pivot your business strategy. Is your data strategy helping you to serve, protect, and retain your customers? Responsive Data Strategy enables organizations to power their people, processes, and technology with relevant data. It not only ensures business continuity during the periods of slowdown - but also ensures they come out stronger when the tide turns.

    In this webinar, our CEO, Manish Sood, and VP of Marketing, Ajay Khanna, will discuss the importance of a responsive data strategy. They will also share the key learnings and customer stories of how data innovators at global 2000 companies are partnering with Reltio to navigate through new business challenges.

    You will learn:

    1. Five things to consider while designing a Responsive Data Strategy that makes your company more adaptable, resilient, and responsive
    2. How to serve and retain your customer by deeper understanding of their needs
    3. How to empower your employees with trusted and connected data for informed business decisions

    Join us on April 28th to learn how Reltio can partner with you to serve, protect, and retain your customers in times of uncertainty.
  • Accelerating Digital Transformation with Connected Customer Data Recorded: Mar 31 2020 31 mins
    David Crompton & Jakki Geiger
    30-Minute Virtual Chat

    Many of our Global 2000 customers are shifting to digital channels, which puts greater demands on the data and analytics teams to deliver real-time connected customer data to power these experiences.

    If you are being asked to deliver real-time customer data to accelerate your shift to digital and you want some helpful advice from the trenches, I invite you to join a virtual chat with me and David Crompton, Head of Data Governance at Hyperion X, the technology division of Hyperion Insurance Group.

    In this webinar, you will learn about how a responsive approach to data management is helping Hyperion X:

    -Streamlining existing manual processes
    - Lowering the cost of business by utilizing data
    - Hyper-personalizing products and services for brokers and clients
    - Accelerating real-time operations at scale
    - Simplifying compliance with current (GDPR, CCPA) and new privacy laws
  • Get Smarter, Faster, Better to Win in the Experience Economy Recorded: Mar 19 2020 31 mins
    Kate Tickner, Director of Alliances, Reltio
    Great customer experience requires a strategy built on the needs of individual customers even before they know it. For this, you need comprehensive and connected customer data including all interactions and transactions with them. Businesses are in the process of transforming everything they do in order to win the race for the customer experience - based on delivering amazing, hyper-personalized experiences with their brand.

    Join us in a discussion on the challenges of traditional data management environments and the constraints they pose on your ability to transform and innovate to deliver connected customer experience.


    We will discuss:
    - How to become more productive in order to help your company think differently about how to succeed in the experience economy.
    - How innovative global 2000 companies are moving away from legacy data management to Connected Customer 360 to win in an experience economy.
  • Goodbye Legacy MDM. Say Hello to Connected Customer 360. Recorded: Feb 20 2020 30 mins
    Ramon Chen
    30 Minute Demo Webinar

    Don't let your legacy MDM hold you back from delivering exceptional customer experience.

    Be a leader in the experience economy with Reltio Connected Customer 360, the only cloud-native platform built on big data architecture, helping you drive hyper-personalization, accelerate real-time operations, and simplify compliance.

    Legacy MDM tools are slow, rigid, and not designed to power customer experiences. Learn how Reltio Connected Customer 360 goes beyond MDM to incorporate omnichannel interactions, uncover relationships, and provide actionable insights to deliver that connected, consistent, and personal experience that customers today expect.

    Join Reltio's Chief Product Officer, Ramon Chen, for demo and discussion on how data innovators at global 2000 companies are transforming their customer experience in 6 easy steps with Reltio Connected Customer 360.

    Topics covered:

    * Driving hyper-personalization - Boost customer acquisition, retention and lifetime value by creating connected customer journeys across every touchpoint

    * Accelerating real-time operations - Accelerate revenue from new business ideas, innovative business processes, and actionable customer insights

    * Simplifying Compliance - Manage the customer data sprawl nightmare to comply with GDPR, CCPA, and emerging regulations for customer consent and privacy requirements
  • Why Data is at the Heart of Customer Experience Recorded: Nov 14 2019 61 mins
    Guest Speaker: James McCormick, Forrester Guest Speaker: Naveen Punjabi, Google Cloud Moderator: Ajay Khanna, Reltio
    Delivering an exceptional customer experience isn't just about making the perfect cafe latte, creating a cool store decor, or having a stellar user interface. It's about delighting customers by delivering the right experience, at the right time, on their channel of choice -- while not violating their trust. To pull this off, companies need a deep understanding of their customers. And accurate, connected customer data is at the heart of the customer experience.
     
    In this session, a guest speaker from Forrester, as well as experts from Google and Reltio, will explore how Global 500 companies are winning the experience economy. With a strong data foundation and new cloud technologies, tech leaders can deliver hyper-personalized experiences -- all while complying with privacy regulations such as GDPR and CCPA. An agile, scalable, and smart data management platform, built on the cloud-native big data architecture and leveraging the power of graph and machine learning is your ticket to connected customer experience.
     
    Join this session to get inspired. Whether you are in retail, consumer packaged goods, hospitality, life sciences, healthcare or insurance industries, this webinar will have information to help your company win in the experience economy.

    Topics covered:

    * Driving hyper-personalization - Boost customer acquisition, retention and lifetime value by creating connected customer journeys across every touchpoint

    * Accelerating real-time operations - Accelerate revenue from new business ideas, innovative business processes, and actionable customer insights

    * Simplifying Compliance - Manage the customer data sprawl nightmare to comply with GDPR, CCPA, and emerging regulations for customer consent and privacy requirements
  • Customer Obsession Through Data-Led Strategies Recorded: Apr 2 2019 61 mins
    Reltio
    For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

    However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

    In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

    * What drives consumer choice in today’s world of digital commerce
    * Top capabilities that leading organizations are investing in to win business
    * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
Data is at the Heart of the Customer Experience
Innovative Global 2000 companies that want to win in the experience economy trust Reltio to manage their mission-critical data. Reltio Cloud Customer 360 is at the heart of customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with customer consent and privacy laws. It’s an award-winning SaaS that enables business agility, real-time operations at enterprise scale, and insight-ready data for big ideas. Customers include Shiseido, L’Oreal, Petco, Kohler, Schneider Electric, AstraZeneca, HP Inc, PennyMac, Hyperion-X, Fairview Health, Cigna, BCBS of Massachusetts, BCBS of North Carolina, MGM Resorts, and many more customer experience innovators.

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  • Title: Why Data is at the Heart of Customer Experience
  • Live at: Nov 14 2019 6:00 pm
  • Presented by: Guest Speaker: James McCormick, Forrester Guest Speaker: Naveen Punjabi, Google Cloud Moderator: Ajay Khanna, Reltio
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