“If You’re Not Digital, You’re Dead” and Other Truths of the New, New Normal
Economic disruption caused by the COVID-19 pandemic has changed buyer behaviors, needs, and preferences. Experts project that even after the health crisis has been contained and consumer confidence returns, the “social distance economy” will persist.
If emotion is the currency of experience, as 451 Research asserts, how can businesses connect with physically remote customers in meaningful ways? Accelerating digital transformation to understand and deliver personalized experiences to customers has never been more critical.
Attendees will learn about:
-Requirements for a true connected customer 360° view
-The top CX uses cases in eight industries, including the Financial --Services, Retail, Healthcare, Technology and Communications
-The digital advantage - Quantitative financial and operational
The importance of cloud-native in digital transformation
“Data remains a core battleground for creating unified customer experiences. Businesses need to capture and unify disparate sources of consumer data, and effectively contextualize and operationalize information to push critical insights across channels and stakeholder groups that shape the customer journey.” Sheryl Kingstone, Research Vice President, Customer Experience & Commerce, 451 Research