The State of Customer Experience: Trends and Data-Driven Best Practices

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Presented by

David Menninger, SVP and Research Director, Ventana Research and Venki Subramanian, VP, Product Management, Reltio

About this talk

In today's experience economy, organizations are looking to adopt customer centricity and deliver personalized, rich engagements. Yet, it is challenging to gain a complete picture of customers, their preferences, and interactions along their complex journey. Siloes across departments and legacy systems hinder delivering on this vital differentiator. Join our interactive fireside-chat webinar to hear David Menninger, SVP and Research Director at Ventana Research discuss their findings on the state of customer experience in organizations today. Along with Venki Subramanian, VP, Product Management at Reltio, they will dive into the role unified and timely data can play in providing seamless customer experiences. In this webinar, you will learn: - Perspectives and key focus areas of CX and data leaders in transforming customer experiences - Best practices in gaining end-to-end visibility into the customer journey - How to deliver personalized, contextual engagements leveraging connected customer data with real-world examples

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