Common Misconceptions About Master Data Management

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Presented by

William McKnight, President, McKnight Consulting Group

About this talk

Master data is a key to digital transformation. All transformative projects require master data and usually many subject areas. Yet the uptake is not where it should be when considering how enterprises could be benefitting with MDM. This is due to several misconceptions. MDM is crucial to data and business success so in this session, we will identify and dispel those misconceptions.
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