Name: Customer Roundtable: Moving from Traditional APM to Modern Observability
Start: 2025-03-11T18:22:00Z
End: 2025-03-11T18:22:57.000Z
Location: BrightTALK

Honeycomb Learn is a webcast series designed to educate engineering teams about what observability is and how to get started. Observability-driven development is the ability to ask any question about your production systems so you better understand and debug when incidents occur. Teams ship code confidently, learn continuously, and spend more time innovating.

Observability costs should–and can– be predictable 

Duolingo and OneFootball, like many others, were burdened by excessive observability costs and limited metrics capabilities. More and more companies are switching observability vendors due to their unpredictable costs and the complex billing for logs, metrics, and APM services. Honeycomb’s wide events model and unified data store let you collect as much data as you want on any part of your application, with extremely fast analysis that lets you resolve issues before most customers notice, by default, at no additional cost.

Join Duolingo, OneFootball, and Honeycomb as we discuss how custom metrics lead to unpredictable costs, how they leveraged wide events for better results, and the steps they took to maximize insights while significantly reducing their observability costs. 

In this webinar, you will learn how to:
- Stop the runaway costs of traditional APM & observability tools using custom metrics
- Capture and leverage high-dimensionality & high-cardinality data for faster answers
- Scale observability costs predictably in alignment with business growth


Speakers: 
- David Amin, Staff Site Reliability Engineer, Duolingo 
- Bruno Costa, Principal Site Reliability Engineer, OneFootball 
- Martin Thwaites, Principal Developer Advocate at Honeycomb

How to Get Your Observability Costs Under Control

AI-assisted development is reshaping the profession of software development by allowing us to write more code, more quickly. Shipping these changes with confidence requires us to understand our systems at scale.

Without telemetry, we’re quite literally in the dark. The only way to understand how a piece of software is working is to look at its outputs, and the end user-facing outputs usually aren’t that useful when you’re trying to track down a bug or improve system performance across thousands or millions of users. 

In this webinar, Austin Parker, Director of Open Source at Honeycomb, will discuss how OpenTelemetry and semantic telemetry will reshape observability. You’ll learn: 
- How OpenTelemetry makes AI-assisted development safer and more effective.
- OpenTelemetry's relationship to wide events and how it speeds the adoption of observability 2.0
- Why traditional tooling isn’t enough
- What is semantic data, and why is it important?
- The tradeoff triangle in observability and how semantic telemetry addresses these tradeoffs

Speaker:
- Austin Parker, Director of Open Source, Honeycomb

The CTO’s Guide to Reshaping Observability in 2025

Your logs are more than just a safety net—they're a treasure trove of insights waiting to be unlocked. Yet, most teams today are overwhelmed with rising costs, fragmented tools, and sifting through endless logs without finding the answers they need. Traditional logging tools struggle to deliver value due to their complexity and inefficiency.

In this webinar, we’ll show you how Honeycomb for Log Analytics and Honeycomb Telemetry Pipeline bring a fresh approach to log management. With Honeycomb, you can consolidate all telemetry data—including logs, metrics, and traces—into one unified platform for a fast, collaborative, and cost-effective experience. No more bouncing between tools and paying sky-high costs for data you can’t use. Honeycomb turns your logs from a digital junk drawer into a high-value asset, enabling teams to troubleshoot faster than ever before.

We’ll cover strategies for:

- Centralizing telemetry data for unified observability.
- Harnessing real-time insights with no complex setup or indexing.
- Reducing operational costs while routing, filtering, and processing logs efficiently.
- Don’t miss out—discover how Honeycomb makes logs a first-class citizen in your observability strategy and empowers your team to solve problems faster

Presenters: 
- Mei Luo - Staff Product Manager at Honeycomb
- Jessica Kerr - Developer Relations Manager at Honeycomb

Unlocking the full potential of your logs with Honeycomb

In this webinar we'll be talking to two industry leaders, and Observability practitioners, about how they were able to optimize the performance of their web applications using various features of Honeycomb. We'll talk about the unique perspectives they were able to receive using Log and Trace Analytics features in Honeycomb to solve unique challenges they had.

Join us for a deep dive into how you can run applications at scale, safely, and keep customers happy while doing it.

Presenters: 
- Michael J Garski - Director, Platform Engineering at Fender
- Nick Herring - Technical Director at CCP Games
- Martin Thwaites - Principal Developer Advocate at Honeycomb

Optimize Web Applications with Log and Trace Analytics

Are you an OpenTelemetry user? Do you wish you were?  

The rapid pace of innovation in software design, development, and deployment has enabled teams to build faster, more responsive, and more differentiated software than ever before. However, this innovation has not come for free: software systems are more complex than ever. It’s no surprise that managing this complexity has become the single biggest priority of engineering teams. 

OpenTelemetry, the open source observability framework for collecting and managing telemetry data, has become one of the most popular open source projects in the world and is a must-have to solve for these challenges.

The Director’s Guide to Observability: Leveraging OpenTelemetry for Success

Service Level Agreements (SLAs) are essential for setting baseline expectations and contractual obligations between service providers and customers. However, they often fall short in capturing the nuances of user experience. Service Level Objectives (SLOs), on the other hand, focus on specific, measurable performance targets that directly impact customer satisfaction.

By aligning SLOs with customer-centric metrics like response time, uptime, and error rates, engineering teams can gain deeper insights into service quality and user experience. This webinar will delve into the critical distinction between SLAs and SLOs and explain how to provide a more accurate and actionable measure of customer experience compared to traditional SLAs.

Watch now to find out how you can effectively define, monitor, and analyze SLOs to drive continuous performance improvement and exceed customer expectations.

SLAs versus SLOs: Best practices for improving your customer experience

Are you ready to run observability across your teams in an optimal way? Do you want to spend less time debugging and more time innovating on what your customers care about?

Modern organizations can build more responsive, more differentiated, and faster software than ever before. This software can do incredibly complex work - but managing this complexity has thus become the biggest priority of engineering teams. Observability is a necessity, and old-school monitoring (APM, and even observability 1.0) isn’t good enough. It’s time to bring your observability strategy up to speed.

In this webinar, you’ll gain expert insights into the software industry’s transition from observability 1.0 to 2.0. You’ll also find out how this transition worked at Jack Henry, including the challenges they overcame and best practices they developed.

Tune in now to learn how you can maximize the value of your data and accelerate the safe delivery of complex, innovative features to your customers.

Take your observability strategy to the next level with OpenTelemetry & Honeycomb

In a cloud-native world where applications can infinitely scale, costs for both infrastructure and tooling can scale just as quickly. If you’re not careful, you can find yourself collecting a flood of logs and metrics, encumbered with a shocking price tag and limited visibility.

Luckily, you can avoid that cost crisis and gain better application insights with a few key strategies. In this session, you’ll learn about ways to reduce costs while increasing visibility and performance at scale. You’ll also be joined by Liz Fong-Jones, Honeycomb Field CTO, as she demonstrates how you can leverage observability 2.0 to seamlessly migrate workloads to the most cost-effective AWS architectures.

Watch now to get the latest insights on:

• Stopping the runaway costs of traditional APM & observability tools
• Using AWS in tandem with observability tools
• Optimizing AWS workloads for cost & performance
• And more

Best practices for taming observability & cloud costs

Cost constraints can restrict your team from ingesting the amount of telemetry data and custom metrics it needs to adequately understand your application. In this webinar, we’ll uncover the cost challenges of scaling observability programs with traditional application performance monitoring (APM) vendors and explore how Honeycomb enables engineers to altogether avoid the tradeoff between system visibility and cost. We’ll also drill deeper with Honeycomb customer, Pax8 , to hear their story of reducing cost and increasing visibility with Honeycomb.

Making Your Observability Costs Predictable: Maximize Your Telemetry Insights

In the ever-evolving landscape of web development, staying ahead of performance bottlenecks is paramount. This webinar, led by Sasha Sharma, Solutions Architect at Honeycomb, alongside Kamal Al Marhubi, Software Engineer at Wave Mobile Money, aims to shed light on the nuanced integration of OpenTelemetry with GraphQL applications.

Using OpenTelemetry with GraphQL: The Good, the Bad, the Ugly

What do hidden costs, developer productivity and user feedback have in common? Listen in as Charity Majors, Honeycomb CTO and Nathen Harvey, DORA Developer Advocate explore how these areas are intertwined and provide advice on how to make the most out of your engineering budgets and resources. 

In this fireside chat, Charity Majors will share her latest thoughts on the cost crisis in observability tooling and how “observability 2.0” empowers organizations to course-correct their budgets. Nathen Harvey will highlight how DORA’s software delivery metrics can help you manage costs and improve developer productivity. 
 
Hear the latest on:  
- Avoiding getting crushed by APM bills 
- Advocating for more (and/or different) resources 
- Creating more predictable ways of failing 
- Obtaining and leveraging user feedback to re-prioritize your engineering roadmap

Honeycomb & DORA Talk Engineering Productivity and Cost-Cutting Strategies

In episode 20 of o11ycast, Charity and Shelby speak with Marco Rogers of Mode. They discuss the wall between dev and ops, application analysis, and wrangling vast amounts of data.

Podcast: o11ycast - Ep. #20, Between Dev and Ops with Marco Rogers of Mode

In episode 19 of o11ycast, Liz and Charity speak with Shelby Spees of Honeycomb. They discuss Shelby’s diverse engineering background, onboarding developers to observability, and putting people above metrics.

Podcast: o11ycast - Ep. #19, Giving Observability a Name with Shelby Spees

In episode 30 of o11ycast, Charity and Liz speak with Beau Lyddon of Workday about the recent sea change in observability, the shortcomings of metrics, the role of senior engineers, and the responsibilities of corporations.

Podcast: o11ycast - Ep. #30, Harder Conversations with Beau Lyddon of Workday

In episode 18 of o11ycast, Charity and Liz speak with Michael Hood, a senior staff performance engineer at Optimizely. They discuss real user monitoring (RUM), the shortcomings of traditional metrics, and ramping up observability.

Podcast: o11ycast - Ep. #18 Real User Monitoring with Michael Hood of Optimizely

In episode 29 of o11ycast, Charity and Shelby are joined by Glen Mailer of CircleCI. They discuss testing in production and rethinking socio-technical systems from the ground up.

Podcast: o11ycast - Ep. #29, Testing in Production with Glen Mailer of CircleCI

In episode 17 of o11ycast, Charity and Liz are joined by Pete Hodgson, an independent software delivery consultant. They discuss the DORA report, closing the CI/CD gap, and leveling up software delivery.

Podcast: o11ycast - Ep. #17, Leveling Up Software Delivery with Pete Hodgson

Adopting modern observability
Enterprises looking to improve their observability face some hurdles and challenges. These include tools, processes, culture, and inertia. But is it really as hard as some have made it out to be? 

Come to this webinar to hear from Honeycomb customers who have gone through the process and can provide insights into how best to navigate this transition. They will discuss how and why you should transition from traditional application performance monitoring (APM) to the next level of observability (observability 2.0). 

With real world stories from Honeycomb customers, Top Hat, NS1 and Cargurus, you will learn about:  
- Cultural shifts around adopting modern observability 
- New processes for debugging (easier—but there is a change) 
- How to prevent falling back to print statements in logs and log tailing 
- Adoption of new terms and artifacts like SLO/SLAs
- How to convince people that observability 2.0 is, in fact, better

Speakers:  
- Dan Ravenstone, (Host), Staff Engineer, Top Hat
- Chris Bertinato, (Co-Host), Systems Architect, NS1
- Dominic Marino, Principal Software Engineer, Cargurus
- Jae Saxon, SRE Site Reliability Engineer, Honeycomb 
- Nick Travaglini, Senior Technical Customer Success Manager, Honeycomb

Customer Roundtable: Moving from Traditional APM to Modern Observability

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Customer Roundtable: Moving from Traditional APM to Modern Observability

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