The Key to Customer Identity: It Starts with the Data

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Presented by

Doug Simmons, Principal Consulting Analyst at TechVision Research, & Wade Ellery, VP of Solutions Architects at Radiant Logic

About this talk

The accelerated online consumerization boom due to the pandemic has forced organizations to digitally transform operations overnight.  Engaging customers online and providing a seamless customer experience can make or break the relationship between a brand and a customer. The stakes are high—get it right and build tangible business results; get it wrong and your competitive advantage can be forever lost. The problem: Organization’s complex infrastructures, burdened with years of technical debt, make it nearly impossible to connect legacy and modern infrastructure without significant cost and resources. If you can’t bring together your customer’s identity data and keep it secure, they’ll face friction and frustration in the form of password resets, multiple log-ins, or god forbid, a breach of their sensitive data. Even with a “cloud-first” approach, many legacy on-prem systems will exist for many years, demanding an integration strategy.  The category of Customer Identity and Access Management (“CIAM”) has matured as the solution to help solve this problem. The key is being able to start with a solid identity foundation —creating a 360° view of your customer will make everything else work the way it was designed. Successful CIAM relies on gathering a global view of your customer—essential for both security and customer experience—and making it available through a single authoritative source.  This webinar will offer strategic and tactical recommendations for building a customer IAM foundation, and explore how an intelligent identity data platform can help avoid deployment headaches.

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This webinar series explores common identity challenges faced by the world's leading corporations and governments. RadiantOne's federated identity and directory service unifies identity across all your assets—including legacy, hybrid, and multi-cloud—to drive time-to-value for business initiatives across the Fortune 1000.