Nathan Burke is the Chief Marketing Officer at cybersecurity asset management startup and 2019 RSAC Innovation Sandbox winner Axonius. Passionate about bringing new technologies to market to solve real problems, he has held marketing leadership roles at Hexadite (acquired by Microsoft), CloudLock (acquired by Cisco), and is a frequent contributing author on topics related to the intersection of collaboration and security.
RecordedApr 11 201935 mins
Your place is confirmed, we'll send you email reminders
Avishai Sharon-TrenDemon, Daniel Bleichman- Audiocodes
Achieving Personalization at Scale - Best practices, Customer examples and our first ever MazeMaster Challenge. How to create personalized experiences that convert enterprise buyers? How to build and deploy effective, personalized experiences, how to orchestrate them and tie them back to pipeline, revenue and outcomes? This is the topic of our next session with the community.
כל ארגון יחווה במוקדם או במאוחר, משבר תקשורתי. משבר כזה יכול להכאיב מאוד לארגון או לעבור מבלי להותיר חותם. הרבה מזה תלוי בצורה שבו אנו, אנשי השיווק, ננהל את המשבר. ככל שניטיב להבין את המשחק מול גופי המדיה השונים, התעשייה והאקוסיסטם כמו גם עובדים החברה שלנו) כך נוכל לנהל את המשבר ולצאת ממנו מחוזקים.
נשוחח עם דודי מליץ שמומחה בניהול משברים מול התקשורת, שייתן לנו כלים אפקטיבים לזיהוי משבר וניהולו
Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.
Lead generation is important, but it's just the beginning. A lead is just that- someone who's shown an interest in your offering. This now has to convert into a meeting, call or demo. And this is where many companies fail. This webinar will discuss ways to bridge this gap and provide marketers and sales professionals with tips on improving this process.
Col. (Ret.) Zohar Rozenberg, Vice President of Cyber Investments, Elron
In this talk, we will discuss current and future trends in cybersecurity; funding, upcoming technologies, current challenges and coping with Covid-19.
Zohar Rozenberg (Col. Ret.) is the Vice President of Cyber Investments at Elron, a leading Israeli holding company dedicated to building technology companies, actively investing in startup companies.
Allison Elizondo, Director of Analyst Relations, Third Party Testing for SentinelOne
Receiving adequate analyst recognition and external validation from third-party testing is vital for cybersecurity startups as well as mature companies. Join us to learn from Allison Elizondo experience, who's worked at both vendors and test labs.
Quora is the world's largest Q&A platform, used by hundreds of millions of people on a monthly basis. It is also a great tool for marketers to engage with their target audience, achieve brand awareness and generate leads.
As if marketing wasn’t challenging enough, throw in a crisis like COVID-19 to really get the excitement going. While it’s pretty common for us to run to schedule the next webinar or video, there’s so much more that you can and should be doing.
We'll hear from B2B Marketing experts:
Amit Lavi, CEO at Marketing Envy
Itai Galmor, VP Marketing, BrandShield
Oren Ezra, Head of Enterprise Marketing
Yotam Gutman, Community Manager, Cyber Marketing Pros
Idan is owner and CEO of Converto, a marketing operations consultancy.
Marketing operations includes the systems, techniques and technology that allow today’s complex marketing departments run smoothly, scale and produce the desired business outcomes.
Marketing Operations started as a technology function and in the recent years has grown in importance to encompass greater parts of the marketing and sales funnel.
Idan has witnessed this change and will talk to about the definition of marketing operations, the trends he's witnessing and how to best achieve sales and marketing alignment.
The Cybersecurity events landscape is extremely dynamic. In this Talk, Everthere Founder and CEO Maayan Levy. Everthere tracks and analyzes the global events scene and provides deep insights into events, topics and speakers popularity.
Yam Regev and the Zest.is team has managed to build an amazing community of marketers who support their brand. In this talk, Yam and I will discuss about the process of building such communities and provide useful tips and insights.
Let’s face it- Sales and Marketing are not made of the same material. Sometimes it seems like sales and marketing work in parallel instead of working in sync. Building a relationship and a strong communication with sales is crucial in order to build a pipeline, accelerate sales and optimize marketing performance.
In this webinar you will learn how some simple actions can make a big difference and completely remove friction between Marketers and Salespeople, covering:
Communication techniques and relationship building by using more efficient communication channels, briefings and in most cases- just listening
Lead management SLA- define a clear terminology (Lead/ MQL/ SQL/ Conversion) and set expectations on the lead qualification time frame
Understand the DNA of Field and Channel Marketing activities- define joint KPIs while taking into consideration that some activities are meant to build or strengthen relationships and not necessarily generate leads
Tip #1- don’t try to understand why they are not willing to carry a roll-up banner.
About the Speaker:
Caroline Rosenberg, Marketing Advisor
With over 12 years of experience in Marketing B2B Enterprise Software, Caroline is a Marketing Advisor with an established track record of building and boosting marketing growth plans. As the former Director of Marketing at Checkmarx, a leading Application Security firm, Caroline has built and led the Field Marketing, Channel Marketing, Marketing Operations and Performance teams. Caroline holds a B.Sc. in Management of Technology.
Ramse Rogers, Jessica Couto, founders of Channel Design International.
In this webinar, Channel specialists Ramse Rogers and Jessica Couto of CDI will present their sales channel strategy and provide concrete tips on how to identify channels, engage them and work alongside them to increase sales.
Viewers of this webinar should expect to learn about the different types of sales channels, how to identify, engage and operate a channel.
1.Intro- a quick background on Ramse, Jessica, and Channel Design International.
2. The challenges of penetrating the US market and scaling
3. What is a channel? Channels explained
4. Which channel is right for you?
5. How to engage channels
6. Channel management- what do you need in order to start selling through channels (collateral, legal, compensation and spiff, etc.)
With over 25 years in technology, beginning her career in Sales Ramse built an impressive set of accomplishments within sales before deciding to focus her expertise on success within the Channel.
Jessica has over 15 years in the channel with a solid record at driving revenue while managing multiple Million dollar and Billion dollar partners globally. Together they launched Channel Design International, a boutique consulting firm aimed at channel strategy and execution.
In this webinar, veteran marketer Adi (Granot) Bar- Lev, VP of Marketing at Torii, will walk us through tips and tricks on how to "jump" between verticals, a skill that every marketer needs nowadays. Adi has extensive B2B experience, but her position at Luminate (sold to Symantec) was the first time she encountered the cybersecurity industry. Adi was able to quickly adapt to this industry and deliver outstanding results, which were part of the startup’s success.
In our dynamic world, marketers are expected to shift their professional focus between verticals, learn the ropes “on the job” and deliver results from day 1. Participants of this webinar should expect to learn practical tips on how to achieve this flexibility and transition smoothly between verticals and industries.
1.Intro- a quick background on Adi (Granot) Bar- Lev background and Torii
2. Adi’s professional progression- enterprises and startups
3. The personal and professional challenges of switching between verticals and company types
4. Adi’s tips
Adi is the VP Marketing at Torii, an advanced SaaS management platform. Adi has 15-year experience in marketing enterprise software solutions. Broad knowledge and skills for planning and executing B2B marketing campaigns and product launches across international corporate sales channels. Established track record of developing diverse marketing plans with proven ability in motivating cross-functional teams. Hands-on experience in every aspect of B2B solution marketing, lead generation and Marcom (online and offline, direct and via channels, global, vertical and region based).
Shay Michel, VP Innovation at Inkod and Investor at to.day ventures
A kick-ass product can boost your marketing efforts. This webinar will teach you how to leverage excellent product design for your marketing efforts.
The Webinar agenda:
- Introduction: Shay Michel and Inkod
- Product, Marketing and everything in between
- How a kick-ass product can boost your marketing efforts?
- Does Marketing people need to be involved in product design?
- Tips for creating products customers love to brag about
Key takeaways are insights for marketers on product work and how to leverage it for successful marketing.