Hitting the ground running - my first 100 days of marketing in a new vertical
In this webinar, veteran marketer Adi (Granot) Bar- Lev, VP of Marketing at Torii, will walk us through tips and tricks on how to "jump" between verticals, a skill that every marketer needs nowadays. Adi has extensive B2B experience, but her position at Luminate (sold to Symantec) was the first time she encountered the cybersecurity industry. Adi was able to quickly adapt to this industry and deliver outstanding results, which were part of the startup’s success.
In our dynamic world, marketers are expected to shift their professional focus between verticals, learn the ropes “on the job” and deliver results from day 1. Participants of this webinar should expect to learn practical tips on how to achieve this flexibility and transition smoothly between verticals and industries.
1.Intro- a quick background on Adi (Granot) Bar- Lev background and Torii
2. Adi’s professional progression- enterprises and startups
3. The personal and professional challenges of switching between verticals and company types
4. Adi’s tips
Adi is the VP Marketing at Torii, an advanced SaaS management platform. Adi has 15-year experience in marketing enterprise software solutions. Broad knowledge and skills for planning and executing B2B marketing campaigns and product launches across international corporate sales channels. Established track record of developing diverse marketing plans with proven ability in motivating cross-functional teams. Hands-on experience in every aspect of B2B solution marketing, lead generation and Marcom (online and offline, direct and via channels, global, vertical and region based).
RecordedJul 24 201930 mins
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Rona Susel , Head of Global Marketing Programs, Rapyd
Faced with the challenge of recruiting numerous talents quickly, Rona Susel , Head of Global Marketing Programs, Rapyd, had to plan and execute a large-scale recruitment campaign. Join us to learn how she managed to pull it off and increase brand awareness (and all by using the existing talents she was working with).
Arik Diamant, CEO Secret Sauce - Video Marketing for Tech
Video is reshaping Tech Marketing. Everyone realizes the need to use more video, but few do, and even fewer make decent videos. This talk will discuss the fundamentals of video marketing:
• The Types of videos out there - and what they're good for
• Understanding the journey of becoming a video marketer
Then we’ll dive deeper and discern the Economy of Video Marketing and try to answer the $1M Question: is there an ROI for video marketing?
Finally, we'll provide tech marketers some practical tips on how to get started.
Open Q&A at the end of the session will allow Marketers to share their questions and concerns.
Influencer marketing is all the rage at the moment in B2C marketing. But applying this methodology for B2B cybersecurity marketers can be challenging. This talk will explore influencer marketing best practices and case studies.
Seth Spergel, Vice President, Emerging Technology at Merlin Ventures
The US Government allocates over 18 $Billion for Cybersecurity spending in FY 2021.
FedRAMP is one of the most effective (if not the only?) vehicles for small technology (and services?) companies to sell to the US federal government.
The Federal Risk and Authorization Management Program (FedRAMP) was established in 2011 to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies, with an emphasis on security and protection of federal information.
In this webinar, Seth Spergel, Vice President, Emerging Technology at Merlin Ventures, will review FedRAMP program, and provide insights and tips for Israeli startups interested in utilizing the program.
מערך הסייבר הלאומי גוף ממלכתי, ביטחוני וטכנולוגי האמון על הגנת מרחב הסייבר הלאומי ועל קידום וביסוס עוצמתה של ישראל בתחום
למערך יכולות ואמצעים שונים שיכולים לסייע לתעשיית הסייבר המקומיתֿ, בנושאים של שיווק, שיתוף ידע, חשיפה ללקוחות בארץ ובחו״ל ועוד.
בשיחה יתארח רועי ירום, ראש מרכז התעצמות ומשק במערך, שיספר על הפעולות שמבצע המערך, למי ניתן לפנות כשחושפים מתקפה ואיך המערך יכול לסייע לנו בפעולות שיווק ופיתוח עסקי.
Avishai Sharon-TrenDemon, Daniel Bleichman- Audiocodes
Achieving Personalization at Scale - Best practices, Customer examples and our first ever MazeMaster Challenge. How to create personalized experiences that convert enterprise buyers? How to build and deploy effective, personalized experiences, how to orchestrate them and tie them back to pipeline, revenue and outcomes? This is the topic of our next session with the community.
כל ארגון יחווה במוקדם או במאוחר, משבר תקשורתי. משבר כזה יכול להכאיב מאוד לארגון או לעבור מבלי להותיר חותם. הרבה מזה תלוי בצורה שבו אנו, אנשי השיווק, ננהל את המשבר. ככל שניטיב להבין את המשחק מול גופי המדיה השונים, התעשייה והאקוסיסטם כמו גם עובדים החברה שלנו) כך נוכל לנהל את המשבר ולצאת ממנו מחוזקים.
נשוחח עם דודי מליץ שמומחה בניהול משברים מול התקשורת, שייתן לנו כלים אפקטיבים לזיהוי משבר וניהולו
Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.
Lead generation is important, but it's just the beginning. A lead is just that- someone who's shown an interest in your offering. This now has to convert into a meeting, call or demo. And this is where many companies fail. This webinar will discuss ways to bridge this gap and provide marketers and sales professionals with tips on improving this process.
Col. (Ret.) Zohar Rozenberg, Vice President of Cyber Investments, Elron
In this talk, we will discuss current and future trends in cybersecurity; funding, upcoming technologies, current challenges and coping with Covid-19.
Zohar Rozenberg (Col. Ret.) is the Vice President of Cyber Investments at Elron, a leading Israeli holding company dedicated to building technology companies, actively investing in startup companies.
Allison Elizondo, Director of Analyst Relations, Third Party Testing for SentinelOne
Receiving adequate analyst recognition and external validation from third-party testing is vital for cybersecurity startups as well as mature companies. Join us to learn from Allison Elizondo experience, who's worked at both vendors and test labs.
Quora is the world's largest Q&A platform, used by hundreds of millions of people on a monthly basis. It is also a great tool for marketers to engage with their target audience, achieve brand awareness and generate leads.
As if marketing wasn’t challenging enough, throw in a crisis like COVID-19 to really get the excitement going. While it’s pretty common for us to run to schedule the next webinar or video, there’s so much more that you can and should be doing.
We'll hear from B2B Marketing experts:
Amit Lavi, CEO at Marketing Envy
Itai Galmor, VP Marketing, BrandShield
Oren Ezra, Head of Enterprise Marketing
Yotam Gutman, Community Manager, Cyber Marketing Pros
Idan is owner and CEO of Converto, a marketing operations consultancy.
Marketing operations includes the systems, techniques and technology that allow today’s complex marketing departments run smoothly, scale and produce the desired business outcomes.
Marketing Operations started as a technology function and in the recent years has grown in importance to encompass greater parts of the marketing and sales funnel.
Idan has witnessed this change and will talk to about the definition of marketing operations, the trends he's witnessing and how to best achieve sales and marketing alignment.