How startups can penetrate the US market by utilizing the right channel strategy

Presented by

Ramse Rogers, Jessica Couto, founders of Channel Design International.

About this talk

In this webinar, Channel specialists Ramse Rogers and Jessica Couto of CDI will present their sales channel strategy and provide concrete tips on how to identify channels, engage them and work alongside them to increase sales. Viewers of this webinar should expect to learn about the different types of sales channels, how to identify, engage and operate a channel. 1.Intro- a quick background on Ramse, Jessica, and Channel Design International. 2. The challenges of penetrating the US market and scaling 3. What is a channel? Channels explained 4. Which channel is right for you? 5. How to engage channels 6. Channel management- what do you need in order to start selling through channels (collateral, legal, compensation and spiff, etc.) 7. Q&A With over 25 years in technology, beginning her career in Sales Ramse built an impressive set of accomplishments within sales before deciding to focus her expertise on success within the Channel. Jessica has over 15 years in the channel with a solid record at driving revenue while managing multiple Million dollar and Billion dollar partners globally. Together they launched Channel Design International, a boutique consulting firm aimed at channel strategy and execution. Presenters : Ramse Rogers, Jessica Couto, founders of Channel Design International.

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