How startups can penetrate the US market by utilizing the right channel strategy
In this webinar, Channel specialists Ramse Rogers and Jessica Couto of CDI will present their sales channel strategy and provide concrete tips on how to identify channels, engage them and work alongside them to increase sales.
Viewers of this webinar should expect to learn about the different types of sales channels, how to identify, engage and operate a channel.
1.Intro- a quick background on Ramse, Jessica, and Channel Design International.
2. The challenges of penetrating the US market and scaling
3. What is a channel? Channels explained
4. Which channel is right for you?
5. How to engage channels
6. Channel management- what do you need in order to start selling through channels (collateral, legal, compensation and spiff, etc.)
With over 25 years in technology, beginning her career in Sales Ramse built an impressive set of accomplishments within sales before deciding to focus her expertise on success within the Channel.
Jessica has over 15 years in the channel with a solid record at driving revenue while managing multiple Million dollar and Billion dollar partners globally. Together they launched Channel Design International, a boutique consulting firm aimed at channel strategy and execution.
Bringing organic traffic to your site is challenging. Traditional best practices simply don't apply anymore, and most companies doing cybersecurity SEO, are not doing it properly.
In this webinar, we'll host Avner Greenwald, master of SEO from WadiDigital. Avner has worked with numerous cyber companies and has deep insights on what's working and what could be done better to improve SEO.
Hiring marketers is one of the most challenging tasks startups expanding to the US market face. In this webinar, placement expert Mimi Gross will discuss some things you might not know you are doing that are seriously hurting your chances of attracting and hiring the right candidates.
Rona Susel , Head of Global Marketing Programs, Rapyd
Faced with the challenge of recruiting numerous talents quickly, Rona Susel , Head of Global Marketing Programs, Rapyd, had to plan and execute a large-scale recruitment campaign. Join us to learn how she managed to pull it off and increase brand awareness (and all by using the existing talents she was working with).
Arik Diamant, CEO Secret Sauce - Video Marketing for Tech
Video is reshaping Tech Marketing. Everyone realizes the need to use more video, but few do, and even fewer make decent videos. This talk will discuss the fundamentals of video marketing:
• The Types of videos out there - and what they're good for
• Understanding the journey of becoming a video marketer
Then we’ll dive deeper and discern the Economy of Video Marketing and try to answer the $1M Question: is there an ROI for video marketing?
Finally, we'll provide tech marketers some practical tips on how to get started.
Open Q&A at the end of the session will allow Marketers to share their questions and concerns.
Influencer marketing is all the rage at the moment in B2C marketing. But applying this methodology for B2B cybersecurity marketers can be challenging. This talk will explore influencer marketing best practices and case studies.
Seth Spergel, Vice President, Emerging Technology at Merlin Ventures
The US Government allocates over 18 $Billion for Cybersecurity spending in FY 2021.
FedRAMP is one of the most effective (if not the only?) vehicles for small technology (and services?) companies to sell to the US federal government.
The Federal Risk and Authorization Management Program (FedRAMP) was established in 2011 to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies, with an emphasis on security and protection of federal information.
In this webinar, Seth Spergel, Vice President, Emerging Technology at Merlin Ventures, will review FedRAMP program, and provide insights and tips for Israeli startups interested in utilizing the program.
מערך הסייבר הלאומי גוף ממלכתי, ביטחוני וטכנולוגי האמון על הגנת מרחב הסייבר הלאומי ועל קידום וביסוס עוצמתה של ישראל בתחום
למערך יכולות ואמצעים שונים שיכולים לסייע לתעשיית הסייבר המקומיתֿ, בנושאים של שיווק, שיתוף ידע, חשיפה ללקוחות בארץ ובחו״ל ועוד.
בשיחה יתארח רועי ירום, ראש מרכז התעצמות ומשק במערך, שיספר על הפעולות שמבצע המערך, למי ניתן לפנות כשחושפים מתקפה ואיך המערך יכול לסייע לנו בפעולות שיווק ופיתוח עסקי.
Avishai Sharon-TrenDemon, Daniel Bleichman- Audiocodes
Achieving Personalization at Scale - Best practices, Customer examples and our first ever MazeMaster Challenge. How to create personalized experiences that convert enterprise buyers? How to build and deploy effective, personalized experiences, how to orchestrate them and tie them back to pipeline, revenue and outcomes? This is the topic of our next session with the community.
כל ארגון יחווה במוקדם או במאוחר, משבר תקשורתי. משבר כזה יכול להכאיב מאוד לארגון או לעבור מבלי להותיר חותם. הרבה מזה תלוי בצורה שבו אנו, אנשי השיווק, ננהל את המשבר. ככל שניטיב להבין את המשחק מול גופי המדיה השונים, התעשייה והאקוסיסטם כמו גם עובדים החברה שלנו) כך נוכל לנהל את המשבר ולצאת ממנו מחוזקים.
נשוחח עם דודי מליץ שמומחה בניהול משברים מול התקשורת, שייתן לנו כלים אפקטיבים לזיהוי משבר וניהולו
Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.
Lead generation is important, but it's just the beginning. A lead is just that- someone who's shown an interest in your offering. This now has to convert into a meeting, call or demo. And this is where many companies fail. This webinar will discuss ways to bridge this gap and provide marketers and sales professionals with tips on improving this process.
Col. (Ret.) Zohar Rozenberg, Vice President of Cyber Investments, Elron
In this talk, we will discuss current and future trends in cybersecurity; funding, upcoming technologies, current challenges and coping with Covid-19.
Zohar Rozenberg (Col. Ret.) is the Vice President of Cyber Investments at Elron, a leading Israeli holding company dedicated to building technology companies, actively investing in startup companies.
Allison Elizondo, Director of Analyst Relations, Third Party Testing for SentinelOne
Receiving adequate analyst recognition and external validation from third-party testing is vital for cybersecurity startups as well as mature companies. Join us to learn from Allison Elizondo experience, who's worked at both vendors and test labs.
Quora is the world's largest Q&A platform, used by hundreds of millions of people on a monthly basis. It is also a great tool for marketers to engage with their target audience, achieve brand awareness and generate leads.
As if marketing wasn’t challenging enough, throw in a crisis like COVID-19 to really get the excitement going. While it’s pretty common for us to run to schedule the next webinar or video, there’s so much more that you can and should be doing.
We'll hear from B2B Marketing experts:
Amit Lavi, CEO at Marketing Envy
Itai Galmor, VP Marketing, BrandShield
Oren Ezra, Head of Enterprise Marketing
Yotam Gutman, Community Manager, Cyber Marketing Pros
How startups can penetrate the US market by utilizing the right channel strategyRamse Rogers, Jessica Couto, founders of Channel Design International.[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]45 mins