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Sales and Marketing- A Match Made in Heaven

Let’s face it- Sales and Marketing are not made of the same material. Sometimes it seems like sales and marketing work in parallel instead of working in sync. Building a relationship and a strong communication with sales is crucial in order to build a pipeline, accelerate sales and optimize marketing performance.

In this webinar you will learn how some simple actions can make a big difference and completely remove friction between Marketers and Salespeople, covering:

Communication techniques and relationship building by using more efficient communication channels, briefings and in most cases- just listening
Lead management SLA- define a clear terminology (Lead/ MQL/ SQL/ Conversion) and set expectations on the lead qualification time frame
Understand the DNA of Field and Channel Marketing activities- define joint KPIs while taking into consideration that some activities are meant to build or strengthen relationships and not necessarily generate leads
Tip #1- don’t try to understand why they are not willing to carry a roll-up banner.



About the Speaker:
Caroline Rosenberg, Marketing Advisor
With over 12 years of experience in Marketing B2B Enterprise Software, Caroline is a Marketing Advisor with an established track record of building and boosting marketing growth plans. As the former Director of Marketing at Checkmarx, a leading Application Security firm, Caroline has built and led the Field Marketing, Channel Marketing, Marketing Operations and Performance teams. Caroline holds a B.Sc. in Management of Technology.
Recorded Nov 4 2019 23 mins
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Presented by
Caroline Berman-Rosenberg
Presentation preview: Sales and Marketing- A Match Made in Heaven

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    Let’s face it- Sales and Marketing are not made of the same material. Sometimes it seems like sales and marketing work in parallel instead of working in sync. Building a relationship and a strong communication with sales is crucial in order to build a pipeline, accelerate sales and optimize marketing performance.

    In this webinar you will learn how some simple actions can make a big difference and completely remove friction between Marketers and Salespeople, covering:

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    Tip #1- don’t try to understand why they are not willing to carry a roll-up banner.



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    Caroline Rosenberg, Marketing Advisor
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A community of Cybersecurity Marketing pros.
A channel intended for sharing valuable cybersecurity info, insights, and recommendations. You are encouraged to ask professional questions, reply to peers with helpful info, and share valuable tips.

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  • Title: Sales and Marketing- A Match Made in Heaven
  • Live at: Nov 4 2019 11:15 pm
  • Presented by: Caroline Berman-Rosenberg
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