Let’s face it- Sales and Marketing are not made of the same material. Sometimes it seems like sales and marketing work in parallel instead of working in sync. Building a relationship and a strong communication with sales is crucial in order to build a pipeline, accelerate sales and optimize marketing performance.
In this webinar you will learn how some simple actions can make a big difference and completely remove friction between Marketers and Salespeople, covering:
Communication techniques and relationship building by using more efficient communication channels, briefings and in most cases- just listening
Lead management SLA- define a clear terminology (Lead/ MQL/ SQL/ Conversion) and set expectations on the lead qualification time frame
Understand the DNA of Field and Channel Marketing activities- define joint KPIs while taking into consideration that some activities are meant to build or strengthen relationships and not necessarily generate leads
Tip #1- don’t try to understand why they are not willing to carry a roll-up banner.
About the Speaker:
Caroline Rosenberg, Marketing Advisor
With over 12 years of experience in Marketing B2B Enterprise Software, Caroline is a Marketing Advisor with an established track record of building and boosting marketing growth plans. As the former Director of Marketing at Checkmarx, a leading Application Security firm, Caroline has built and led the Field Marketing, Channel Marketing, Marketing Operations and Performance teams. Caroline holds a B.Sc. in Management of Technology.
RecordedNov 4 201923 mins
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Rona Susel , Head of Global Marketing Programs, Rapyd
Faced with the challenge of recruiting numerous talents quickly, Rona Susel , Head of Global Marketing Programs, Rapyd, had to plan and execute a large-scale recruitment campaign. Join us to learn how she managed to pull it off and increase brand awareness (and all by using the existing talents she was working with).
Arik Diamant, CEO Secret Sauce - Video Marketing for Tech
Video is reshaping Tech Marketing. Everyone realizes the need to use more video, but few do, and even fewer make decent videos. This talk will discuss the fundamentals of video marketing:
• The Types of videos out there - and what they're good for
• Understanding the journey of becoming a video marketer
Then we’ll dive deeper and discern the Economy of Video Marketing and try to answer the $1M Question: is there an ROI for video marketing?
Finally, we'll provide tech marketers some practical tips on how to get started.
Open Q&A at the end of the session will allow Marketers to share their questions and concerns.
Influencer marketing is all the rage at the moment in B2C marketing. But applying this methodology for B2B cybersecurity marketers can be challenging. This talk will explore influencer marketing best practices and case studies.
Seth Spergel, Vice President, Emerging Technology at Merlin Ventures
The US Government allocates over 18 $Billion for Cybersecurity spending in FY 2021.
FedRAMP is one of the most effective (if not the only?) vehicles for small technology (and services?) companies to sell to the US federal government.
The Federal Risk and Authorization Management Program (FedRAMP) was established in 2011 to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies, with an emphasis on security and protection of federal information.
In this webinar, Seth Spergel, Vice President, Emerging Technology at Merlin Ventures, will review FedRAMP program, and provide insights and tips for Israeli startups interested in utilizing the program.
מערך הסייבר הלאומי גוף ממלכתי, ביטחוני וטכנולוגי האמון על הגנת מרחב הסייבר הלאומי ועל קידום וביסוס עוצמתה של ישראל בתחום
למערך יכולות ואמצעים שונים שיכולים לסייע לתעשיית הסייבר המקומיתֿ, בנושאים של שיווק, שיתוף ידע, חשיפה ללקוחות בארץ ובחו״ל ועוד.
בשיחה יתארח רועי ירום, ראש מרכז התעצמות ומשק במערך, שיספר על הפעולות שמבצע המערך, למי ניתן לפנות כשחושפים מתקפה ואיך המערך יכול לסייע לנו בפעולות שיווק ופיתוח עסקי.
Avishai Sharon-TrenDemon, Daniel Bleichman- Audiocodes
Achieving Personalization at Scale - Best practices, Customer examples and our first ever MazeMaster Challenge. How to create personalized experiences that convert enterprise buyers? How to build and deploy effective, personalized experiences, how to orchestrate them and tie them back to pipeline, revenue and outcomes? This is the topic of our next session with the community.
כל ארגון יחווה במוקדם או במאוחר, משבר תקשורתי. משבר כזה יכול להכאיב מאוד לארגון או לעבור מבלי להותיר חותם. הרבה מזה תלוי בצורה שבו אנו, אנשי השיווק, ננהל את המשבר. ככל שניטיב להבין את המשחק מול גופי המדיה השונים, התעשייה והאקוסיסטם כמו גם עובדים החברה שלנו) כך נוכל לנהל את המשבר ולצאת ממנו מחוזקים.
נשוחח עם דודי מליץ שמומחה בניהול משברים מול התקשורת, שייתן לנו כלים אפקטיבים לזיהוי משבר וניהולו
Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.
Lead generation is important, but it's just the beginning. A lead is just that- someone who's shown an interest in your offering. This now has to convert into a meeting, call or demo. And this is where many companies fail. This webinar will discuss ways to bridge this gap and provide marketers and sales professionals with tips on improving this process.
Col. (Ret.) Zohar Rozenberg, Vice President of Cyber Investments, Elron
In this talk, we will discuss current and future trends in cybersecurity; funding, upcoming technologies, current challenges and coping with Covid-19.
Zohar Rozenberg (Col. Ret.) is the Vice President of Cyber Investments at Elron, a leading Israeli holding company dedicated to building technology companies, actively investing in startup companies.
Allison Elizondo, Director of Analyst Relations, Third Party Testing for SentinelOne
Receiving adequate analyst recognition and external validation from third-party testing is vital for cybersecurity startups as well as mature companies. Join us to learn from Allison Elizondo experience, who's worked at both vendors and test labs.
Quora is the world's largest Q&A platform, used by hundreds of millions of people on a monthly basis. It is also a great tool for marketers to engage with their target audience, achieve brand awareness and generate leads.
As if marketing wasn’t challenging enough, throw in a crisis like COVID-19 to really get the excitement going. While it’s pretty common for us to run to schedule the next webinar or video, there’s so much more that you can and should be doing.
We'll hear from B2B Marketing experts:
Amit Lavi, CEO at Marketing Envy
Itai Galmor, VP Marketing, BrandShield
Oren Ezra, Head of Enterprise Marketing
Yotam Gutman, Community Manager, Cyber Marketing Pros
Idan is owner and CEO of Converto, a marketing operations consultancy.
Marketing operations includes the systems, techniques and technology that allow today’s complex marketing departments run smoothly, scale and produce the desired business outcomes.
Marketing Operations started as a technology function and in the recent years has grown in importance to encompass greater parts of the marketing and sales funnel.
Idan has witnessed this change and will talk to about the definition of marketing operations, the trends he's witnessing and how to best achieve sales and marketing alignment.
The Cybersecurity events landscape is extremely dynamic. In this Talk, Everthere Founder and CEO Maayan Levy. Everthere tracks and analyzes the global events scene and provides deep insights into events, topics and speakers popularity.