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Marketing Innovation

It seems like its has become impossible to innovate with marketing. But some people are just so creative that they prove this notion wrong
Recorded Feb 17 2020 30 mins
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Presented by
Michael Yehoshua ,Vice President Global Marketing at SCADAfence
Presentation preview: Marketing Innovation

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  • Marketing Innovation Recorded: Feb 17 2020 30 mins
    Michael Yehoshua ,Vice President Global Marketing at SCADAfence
    It seems like its has become impossible to innovate with marketing. But some people are just so creative that they prove this notion wrong
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    Marketing operations includes the systems, techniques and technology that allow today’s complex marketing departments run smoothly, scale and produce the desired business outcomes.
    Marketing Operations started as a technology function and in the recent years has grown in importance to encompass greater parts of the marketing and sales funnel.
    Idan has witnessed this change and will talk to about the definition of marketing operations, the trends he's witnessing and how to best achieve sales and marketing alignment.
  • Cybersecurity events- trends and insights Recorded: Dec 26 2019 35 mins
    Maayan Levy, Everthere Co-Founder and CEO
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    Yam Regev, Yotam Gutman
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  • Sales and Marketing- A Match Made in Heaven Recorded: Nov 4 2019 23 mins
    Caroline Berman-Rosenberg
    Let’s face it- Sales and Marketing are not made of the same material. Sometimes it seems like sales and marketing work in parallel instead of working in sync. Building a relationship and a strong communication with sales is crucial in order to build a pipeline, accelerate sales and optimize marketing performance.

    In this webinar you will learn how some simple actions can make a big difference and completely remove friction between Marketers and Salespeople, covering:

    Communication techniques and relationship building by using more efficient communication channels, briefings and in most cases- just listening
    Lead management SLA- define a clear terminology (Lead/ MQL/ SQL/ Conversion) and set expectations on the lead qualification time frame
    Understand the DNA of Field and Channel Marketing activities- define joint KPIs while taking into consideration that some activities are meant to build or strengthen relationships and not necessarily generate leads
    Tip #1- don’t try to understand why they are not willing to carry a roll-up banner.

    About the Speaker:
    Caroline Rosenberg, Marketing Advisor
    With over 12 years of experience in Marketing B2B Enterprise Software, Caroline is a Marketing Advisor with an established track record of building and boosting marketing growth plans. As the former Director of Marketing at Checkmarx, a leading Application Security firm, Caroline has built and led the Field Marketing, Channel Marketing, Marketing Operations and Performance teams. Caroline holds a B.Sc. in Management of Technology.
  • How startups can penetrate the US market by utilizing the right channel strategy Recorded: Sep 3 2019 45 mins
    Ramse Rogers, Jessica Couto, founders of Channel Design International.
    In this webinar, Channel specialists Ramse Rogers and Jessica Couto of CDI will present their sales channel strategy and provide concrete tips on how to identify channels, engage them and work alongside them to increase sales.
    Viewers of this webinar should expect to learn about the different types of sales channels, how to identify, engage and operate a channel.

    1.Intro- a quick background on Ramse, Jessica, and Channel Design International.

    2. The challenges of penetrating the US market and scaling
    3. What is a channel? Channels explained
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    5. How to engage channels
    6. Channel management- what do you need in order to start selling through channels (collateral, legal, compensation and spiff, etc.)
    7. Q&A

    With over 25 years in technology, beginning her career in Sales Ramse built an impressive set of accomplishments within sales before deciding to focus her expertise on success within the Channel.
    Jessica has over 15 years in the channel with a solid record at driving revenue while managing multiple Million dollar and Billion dollar partners globally. Together they launched Channel Design International, a boutique consulting firm aimed at channel strategy and execution.

    Presenters :
    Ramse Rogers, Jessica Couto, founders of Channel Design International.
  • Hitting the ground running - my first 100 days of marketing in a new vertical Recorded: Jul 24 2019 30 mins
    Adi (Granot) Bar- Lev, VP of Marketing at Torii
    In this webinar, veteran marketer Adi (Granot) Bar- Lev, VP of Marketing at Torii, will walk us through tips and tricks on how to "jump" between verticals, a skill that every marketer needs nowadays. Adi has extensive B2B experience, but her position at Luminate (sold to Symantec) was the first time she encountered the cybersecurity industry. Adi was able to quickly adapt to this industry and deliver outstanding results, which were part of the startup’s success.
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    1.Intro- a quick background on Adi (Granot) Bar- Lev background and Torii

    2. Adi’s professional progression- enterprises and startups

    3. The personal and professional challenges of switching between verticals and company types

    4. Adi’s tips

    5. Q&A

    Adi is the VP Marketing at Torii, an advanced SaaS management platform. Adi has 15-year experience in marketing enterprise software solutions. Broad knowledge and skills for planning and executing B2B marketing campaigns and product launches across international corporate sales channels. Established track record of developing diverse marketing plans with proven ability in motivating cross-functional teams. Hands-on experience in every aspect of B2B solution marketing, lead generation and Marcom (online and offline, direct and via channels, global, vertical and region based).
  • Cybersecurity Marketing- Your Cyber Product as a Marketing tool Recorded: Jun 25 2019 40 mins
    Shay Michel, VP Innovation at Inkod and Investor at to.day ventures
    A kick-ass product can boost your marketing efforts. This webinar will teach you how to leverage excellent product design for your marketing efforts.
    The Webinar agenda:
    - Introduction: Shay Michel and Inkod
    - Product, Marketing and everything in between
    - How a kick-ass product can boost your marketing efforts?
    - Does Marketing people need to be involved in product design?
    - Tips for creating products customers love to brag about
    - Q&A
    Key takeaways are insights for marketers on product work and how to leverage it for successful marketing.
  • Livestream Video - Application Security in a DevOps World Recorded: Jun 6 2019 37 mins
    Keith Batterham, DevSecOps Evangelist | Moshe Lerner, Checkmarx | Paul Farrington, Veracode | Yotam Gutman
    With today's enterprises leveraging around 1000 applications and multiple clouds, application security is becoming a key area of focus. Application security testing is being integrated into the DevOps process early on, while automation, speed and coverage and becoming critical to the success of DevSecOps programs.

    Join this interactive panel of industry experts to learn more about:
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    - Key principles for building application security into DevOps
    - Best practices for leveraging automation
    - Speed vs Security: Where do you draw the line?
    - Recommendations for improving security in 2019

    Paul Farrington, EMEA CTO, Veracode
    Keith Batterham, CTO - CISO - DevSecOps Evangelist
    Moshe Lerner, SVP Product Strategy & Corporate Development, Checkmarx

    Moderated by Yotam Gutman, Founder & Community Manager, Cybersecurity Marketing Community
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    Darren Thomson, Symantec | David Boda, Camelot Group | George Patsis, Obrela Security Industries | Martin Mackay, Proofpoint
    Today's CISO faces a myriad of challenges when it comes to securing the enterprise. From budgetary concerns and vendor confusion to dealing with the chronic lack of cyber talent, to addressing the disappearing security perimeter, CISOs are looking for ways to automate security operations and leverage AI to do more with existing teams and fewer tools.

    Join security experts across the industry for an interactive discussion on:
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    - Coping with analyst fatigue
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    - Recommendations for strengthening security

    David Boda, CISO, Camelot Group
    Darren Thomson, CTO - EMEA, Symantec
    George Patsis, CEO, Obrela Security Industries
    Martin Mackay, Senior Vice President - EMEA, Proofpoint

    Moderated by Yotam Gutman, Founder & Community Manager, Cybersecurity Marketing Community
  • Ask the Cyber Expert: How to Manage Cyber Exposure, Risks and Compliance Recorded: Jun 5 2019 13 mins
    George Patsis, Obrela Security Industries | Yotam Gutman, Cybersecurity Marketing Community
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    - Align cybersecurity function with organisational and business strategy
    - Meet regulatory and compliance requirements
    - Deal with breaches in an ever-changing technology landscape
    - Create valuable reports

    During this session, you will learn how to identify, predict and prevent cyber threats, in real time.

    Moderated by Yotam Gutman, Founder & Community Manager, Cybersecurity Marketing Community
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    Wallace Sann, Forescout | Nigel Stanley, TÜV Rheinland Group | Andrew Hollister, LogRhythm | Jason Soroko, Sectigo
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    Jason Soroko, CTO of IoT, Sectigo
    Andrew Hollister, Chief Architect & Product Manager, LogRhythm
    Wallace Sann, VP Global Systems Engineering, Forescout Technologies
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    Moderated by Yotam Gutman, Founder & Community Manager, Cybersecurity Marketing Community
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    4. Hank’s tips

    5. Q&A

    About the presenter: Charles “Hank” Thomas ,Chief Executive Officer, Partner, Strategic Cyber Ventures.
    Hank leverages 20 years of experience in cybersecurity, military intelligence and management consulting.
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  • How to win the RSA Sandbox? Recorded: Apr 11 2019 35 mins
    Nathan Burke- CMO at Axonius,Yotam Gutman- Cyber Marketing Pros
    In this session, we will show you how to win a start-up pitch using first-hand insights from Axonius, the winners of the 2019 RSAC Innovation Sandbox.

    1.Intro- a quick background on Nathan Burke and Axonius

    2.Getting into RSAC Innovation Sandbox

    - What it is - Past winners, the amount raised, exits, etc.
    - Submission criteria
    - How they choose the final 10
    -Our submissions; The loser and The winner

    3. Preparing for the best 3-minute pitch you'll ever do

    - Requirements
    - Evaluation Criteria

    4.The Day of the Pitch

    - Judges Demos
    - Rehearsal
    - Giving the 3-minute pitch
    - Questions

    5. Nathan’s tips

    6. Q&A

    Nathan Burke is the Chief Marketing Officer at cybersecurity asset management startup and 2019 RSAC Innovation Sandbox winner Axonius. Passionate about bringing new technologies to market to solve real problems, he has held marketing leadership roles at Hexadite (acquired by Microsoft), CloudLock (acquired by Cisco), and is a frequent contributing author on topics related to the intersection of collaboration and security.
A community of Cybersecurity Marketing pros.
A channel intended for sharing valuable cybersecurity info, insights, and recommendations. You are encouraged to ask professional questions, reply to peers with helpful info, and share valuable tips.

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  • Title: Marketing Innovation
  • Live at: Feb 17 2020 1:00 pm
  • Presented by: Michael Yehoshua ,Vice President Global Marketing at SCADAfence
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