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2022 was a turbulent year for our industry. It started on a high note following an explosive 2021 and it finished with a very negative vibe. But our industry grew and matured and there were, and are, many employment opportunities. In this webinar we will review the most desired non-dev positions as reflected in the open positions posted on our monthly newsletter, and try to discern the trends behind them.

Mini-Webinar:  2022 recap of the most desired non-tech jobs  in our industry

Make Short-form video work cyber marketing 

webinar by Titan Branding and Keren Brown 
all know that content is the basis of all marketing activities. We’ve all learnt that we need to We produce quality content and distribute it to our audience. But, in recent years, we are all seeing diminishing returns on traditional content production. Video is no exception- with long videos seeing reduced popularity and engagement. We all suffer from Content overload, and Attention span deficit. The solution?  Create shorter content- short. Content. Works
Come join us at this webinar featuring Titan Branding  VP Business Development, Partner- Michal Gat, and Keren Brown is a TikTok strategist, Content Specialist and the author of the Food Lovers’ Guide to Seattle

Tiktok and reels for cyber marketing

With Covid gone it seem like everybody is rushing back to participate in physical events.
But soaring sponsorship costs and production costs (travel, accommodation, booth construction and shipment) increases the need to demonstrate ROI on such events.
But the quantity and quality of leads gathered at events is diminishing, and even if a relevant prospect walks up to your booth, it is almost impossible to have a meaningful conversation, leaving both him and your sales rep frustrated. On the other hand, most virtual activities are impersonal and lack authentic connection- you have no idea if the person attending is interested.
There is another way which blends the best of both worlds- the accessibility of virtual meetings and the intimacy and attention of 1:1 physical meetings. In this webinar, Val Tsanev, founder at Execweb, will share his experience from producing numerous 1:1 virtual meetings and roundtables, and provide his insights on how to best prepare and execute such events.
When: October 26, 15:00 (this is local time)

Virtual meetings as an effective supplement to in-person events

Podcasts are all the rage at the moment. But since it only takes a person willing to speak and a microphone to make one, there seems to be an inflation of poorly-made, mundane podcasts. In this webinar, we’ll learn from Ido Kenan and Omer Senesh, co-founders of Podcastico, a leading Israeli podcast production house, how to ideate, prepare, produce and distribute a podcast that people would actually want to listen to. 
When ?
Thursday, August 4, 11 am



Secrets from the podcast editing room

Secrets from the podcast editing room

כאנשי שיווק אנחנו עובדים צמוד עם אנשי מכירות, אבל לא תמיד אנחנו יודעים מה הם צריכים מאיתנו. בוובינר הזה נדבר עם בן קפולר, איש מכירות סייבר מנוסה על האתגרים היום יומיים שלו ואיך הסינרגיה עם השיווק יכולה לסייע לתוצאות העסקיות של החברה שלכם

מה שאיש המכירות שלך רוצה שתדע

Managing remote teams is now the “new normal”, but some companies and teams have been operating this way since before Covid. Migo Kedem has built and managed a team of marketing experts and will share his insights about remote team management and best practices, as well as utilizing these teams to support growth.
Presented by Migo Kedem, VP Growth at SentinelOne

How to manage a remote marketing team?

Identifying and crafting your Startups narrative is a crucial step in the branding process.
We'll speak with  Shira Bareket, a Brand strategist who has helped dozens of startups to uncover their stories and launch successful brands. 

Shira Bareket, Brand strategist

Designing your Startups Narrative

פונקציית השיווק היא קריטית בחברות סטרטאפ, אולם פאונדרים רבים ששוכרים אשת שיווק בפעם הראשונה לא בטוחים מה צריכה להיות הגדרת התפקיד שלה, תחומי האחריות, ובכלל מה מעורבותה בפנים האחרים של ניהול החברה. בוובינר הזה אציג מניסיון של עבודה עם פאונדרים ומנכ״לים רבים כיצד זה נראה מהצד של איש השיווק- ואיך הכי נכון לעבוד יחד 
הוובינר הזה מיועד למנכ״לים, פאונדרים וכל מי ששוקל להעסיק איש שיווק אצלו בחברה

כל מה שרציתם לדעת על אשת השיווק שלכם ולא העזתם לשאול

בעקבות מגיפת הקורונה ועם חזרת התערוכות הבין לאומיות ברחבי העולם
חלו מספר שינויים שכל מי שמתכננת לצאת לתערוכה צריכה לדעת
בוובינר נארח את אמיר ברין שידבר על השינוי שעבר עולם התערוכות בעקבות הקורונה וייתן טיפים כיצד אפשר ונכון לבצע תערוכות מוצלחות אפילו במגבלות הנוכחיות

תערוכות בינלאומיות בתקופת הקורונה- איך עושים את זה נכון?

Bringing organic traffic to your site is challenging. Traditional best practices simply don't apply anymore, and most companies doing cybersecurity SEO, are not doing it properly.
In this webinar, we'll host Avner Greenwald, master of SEO from WadiDigital. Avner has worked with numerous cyber companies and has deep insights on what's working and what could be done better to improve SEO.

What WadiDigital learned serving SEO to dozens of cybersecurity companies

Hiring marketers is one of the most challenging tasks startups expanding to the US market face. In this webinar, placement expert Mimi Gross will discuss some things you might not know you are doing that are seriously hurting your chances of attracting and hiring the right candidates.

HR practices that are hurting your chances of landing the best US marketers

Faced with the challenge of recruiting numerous talents quickly, Rona Susel , Head of Global Marketing Programs, Rapyd, had to plan and execute a large-scale recruitment campaign. Join us to learn how she managed to pull it off and increase brand awareness (and all by using the existing talents she was working with).

My first Recruitment Marketing campaign

Video is reshaping Tech Marketing. Everyone realizes the need to use more video, but few do, and even fewer make decent videos. This talk will discuss the fundamentals of video marketing:
• The Types of videos out there - and what they're good for
• Understanding the journey of becoming a video marketer
Then we’ll dive deeper and discern the Economy of Video Marketing and try to answer the $1M Question: is there an ROI for video marketing?
Finally, we'll provide tech marketers some practical tips on how to get started.
Open Q&A at the end of the session will allow Marketers to share their questions and concerns.

Video Marketing for B2B Tech- Improving Leads and Sales using Video

Influencer marketing is all the rage at the moment in B2C marketing. But applying this methodology for B2B cybersecurity marketers can be challenging. This talk will explore influencer marketing best practices and case studies.

How to generate exposure and leads through Cybersecurity influencer marketing

The US Government allocates over 18 $Billion for Cybersecurity spending in FY 2021. 
FedRAMP is one of the most effective (if not the only?) vehicles for small technology (and services?) companies to sell to the US federal government. 
   
The Federal Risk and Authorization Management Program (FedRAMP) was established in 2011 to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies, with an emphasis on security and protection of federal information.

In this webinar, Seth Spergel, Vice President, Emerging Technology at Merlin Ventures, will review FedRAMP program, and provide insights and tips for Israeli startups interested in utilizing the program.

How to target the Federal market through FedRAMP?

מערך הסייבר הלאומי גוף ממלכתי, ביטחוני וטכנולוגי האמון על הגנת מרחב הסייבר הלאומי ועל קידום וביסוס עוצמתה של ישראל בתחום
למערך יכולות ואמצעים שונים שיכולים לסייע לתעשיית הסייבר המקומיתֿ, בנושאים של שיווק, שיתוף ידע, חשיפה ללקוחות בארץ ובחו״ל ועוד. 
בשיחה יתארח רועי ירום, ראש מרכז התעצמות ומשק במערך, שיספר על הפעולות שמבצע המערך, למי ניתן לפנות כשחושפים מתקפה ואיך המערך יכול לסייע לנו בפעולות שיווק ופיתוח עסקי.

היכרות עם מערך הסייבר הלאומי

Achieving Personalization at Scale - Best practices, Customer examples and our first ever MazeMaster Challenge. How to create personalized experiences that convert enterprise buyers? How to build and deploy effective, personalized experiences, how to orchestrate them and tie them back to pipeline, revenue and outcomes?  This is the topic of our next session with the community.

Achieving Personalization at Scale

כל ארגון יחווה במוקדם או במאוחר, משבר תקשורתי. משבר כזה יכול להכאיב מאוד לארגון או לעבור מבלי להותיר חותם. הרבה מזה תלוי בצורה שבו אנו, אנשי השיווק, ננהל את המשבר. ככל שניטיב להבין את המשחק מול גופי המדיה השונים, התעשייה והאקוסיסטם כמו גם עובדים החברה שלנו) כך נוכל לנהל את המשבר ולצאת ממנו מחוזקים.
נשוחח עם דודי מליץ שמומחה בניהול משברים מול התקשורת, שייתן לנו כלים אפקטיבים לזיהוי משבר וניהולו

ניהול משברים מול התקשורת- הרבה יותר מ ״סתם יח״צ״

Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online

Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.

How to convert enterprise accounts when the entire customer journey moved online

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