How to convert enterprise accounts when the entire customer journey moved online
Avishai Sharon CEO, TrenDemon
About this talk
Closing the loop - how to engage and convert enterprise accounts when the entire customer journey has moved online
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline.