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Gen Z Insights and Misconceptions: Marketing Strategies for the New Workforce

Gen Z is growing up! They have recently entered the workforce, have more cash flow and now hold tremendous buying power and influence in the market today. Gen Z doesn’t just buy a product - they buy the lifestyle, the mission and the brand promise.

In this webinar, we’ll discuss insights and misconceptions about this generation who has begun to establish different habits, motivations and expectations from today’s brands. We will also discuss marketing strategies that have resonated with Gen Z, and how social listening tools can provide deep insights to learn more about this audience to help you implement innovative campaigns.
Recorded May 22 2019 58 mins
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Presented by
Khoros and Jordan Berger, Strategy Director at McCann
Presentation preview: Gen Z Insights and Misconceptions: Marketing Strategies for the New Workforce

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All-Ways Connected
Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, Khoros gives companies the ability to run their business with their customers, anticipating their needs, accelerating sales, loyalty, and innovation. With 2,000+ customers and 10 offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, Khoros helps companies authentically connect with customers throughout their journey.

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  • Title: Gen Z Insights and Misconceptions: Marketing Strategies for the New Workforce
  • Live at: May 22 2019 7:00 pm
  • Presented by: Khoros and Jordan Berger, Strategy Director at McCann
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