Brandon Watts, Director of Analytics and Kate Hodes, Senior Analytics Strategist at Khoros
One of the fun things about peeling back the layers of your digital marketing campaigns is the amount of ways you can interpret the data. You and your team need to understand all of the things that you can possibly measure on your social platforms so that you can make important decisions. Which metrics matter? How do you calculate them?
It can be overwhelming to learn what to measure, how to measure it, and on what platform each metric lives. But when you learn how to measure your digital data well, you can position yourself as the social metric pro at your organization—teaching your team and superiors alike how to go beyond the more popular, vanity metrics.
Join this webinar to learn:
- Which metrics are vital to measuring the success of those KPIs
- What the most common social and digital KPIs amongst our customers
- How these metrics ladder up to overall brand objectives and business goals
Khoros and Jordan Berger, Strategy Director at McCann
Gen Z is growing up! They have recently entered the workforce, have more cash flow and now hold tremendous buying power and influence in the market today. Gen Z doesn’t just buy a product - they buy the lifestyle, the mission and the brand promise.
In this webinar, we’ll discuss insights and misconceptions about this generation who has begun to establish different habits, motivations and expectations from today’s brands. We will also discuss marketing strategies that have resonated with Gen Z, and how social listening tools can provide deep insights to learn more about this audience to help you implement innovative campaigns.
Jennifer Mangold Senior Manager, Global Social Media at HomeAway and Michael Bucklin, VP Digital Content at FOX Sports
Social data is a valuable tool, but data isn’t an engaging campaign in and of itself. Your team needs to shape your social data into an engaging campaign by starting with your brand’s values and creating content your audience will care about. These brands did just that by transforming a social data point into actionable insight.
Kristin Mirek from Nickelodeon, Dave Feldman from the NFL, and Shawn Silverman from Dolby
A third of the time people spend online is devoted to watching video; and by 2019, 80% of all internet traffic will come from video (Source: Digital Information World). Video isn’t an option anymore—it’s a must-have. These brands will unveil how they’re making their content video-first to tap into unparalleled levels of engagement.
Evie Nagy from Slack, Molly James-Lundak from AbbVie, and Raashi Rosenberger from Pinterest
Content that adds value to your consumer’s life is much more likely to earn their engagement and, hopefully, their purchase and lasting loyalty. In this session you’ll learn to tell a good story with each piece of content your brand puts out.
Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, Khoros gives companies the ability to run their business with their customers, anticipating their needs, accelerating sales, loyalty, and innovation. With 2,000+ customers and 10 offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, Khoros helps companies authentically connect with customers throughout their journey.