KEYNOTE | How Coca-Cola bottlers in NA are applying AI (AI Summit NY 2018)

Presented by

Saurabh Parikh, VP for Innovation, Architecture & Data at Coca-Cola IT Services

About this talk

In this keynote from the AI Summit New York 2018, Saurabh Parikh, VP for Innovation, Architecture & Data at Coca-Cola IT Services, describes several use cases for AI discovered by the beverage giant. He explains how Coca-Colas's franchise supply chain works, before delving into the art of predicting customer behavior. "Our business is dependent on making sure the right products in the right stores, in right packaging, are available to consumers - and bottlers play a very critical role in bringing brands to life in the marketplace," Parikh said. "We carry over 1,000 SKUs in North America. While the product portfolio is growing, clearly the space in an outlet is not growing. So the challenge becomes: how do you know what's the right product assortment for a given outlet, based on who the shopper is? And this is where AI comes in." ---- With flagship shows in San Francisco, London, New York, Munich, Hong Kong, Singapore, and Cape Town, 2020 will see over 30,000 delegates from businesses globally joining the AI revolution through The AI Summit events. The AI Summit series uniquely has the support of tech’s elite, with our 2020 Industry Partners featuring Agorai, AWS, IBM Watson, Microsoft, Oracle, Google, WorkFusion, Publicis Sapient, Genpact, Intel alongside 300+ sponsors and partners. Exclusive, inspirational insights from acclaimed speakers are frequently reported by the world’s foremost press including official media partners CBS, Reuters, BBC, The Times, Quartz, Tech Radar.
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