Cyber Security Marketing Benchmarks: Are You paying too much for those MQLs?

Presented by

Yigal Zeifman, Director of Marketing at Imperva & Amit Lavi, CEO and Co-founder of Marketing Envy

About this talk

This webinar will disclose the vital insights to confirm that you are on the right track with your marketing campaign ROI, or are way off and need to adjust. Including: - How to calculate your Google ads and LinkedIn budgets - How much you should pay for a lead or MQL - What is a good Click Through Rate (CTR) and Conversion Rate (CVR) - What’s considered a good Open Rate (OR) for emails - Is your social media delivering the traffic and engagement that it should The last twelve months have been exciting and challenging for the cyber security eco-system. On one hand, the excitement comes from increasing demand globally for cyber security solutions. On the other, the surge in number of cyber security companies continues to increase, making this sector overly competitive. As the leading marketing agency that day in, day out helps cyber security companies to reach their goals, we know how challenging it can be to stand out and connect with your target audience. Every Pound Sterling, Euro or US Dollar dedicated to the marketing budget needs to be signed off in blood, sweat and tears; every Marketing Qualified Lead (MQL) secured is a gem. This webinar will enable you to shoot a little less in the dark!

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Marketing Envy is a leading digital marketing agency based in Tel Aviv. We help B2B startups and global tech companies to dream, launch, and land their marketing goals. Our years of experience in reaching cyber security and FinTech professionals mean we can humbly and confidently call ourselves the expert team!