Supply & Demand 101: Learning the Basic Economics of the Truckload Market

Presented by

Colin Wright

About this talk

You don't need a degree in economics to be successful in logistics — but a basic understanding of the fundamentals will help any shipper or carrier set a better supply chain strategy. Learn from a truckload market expert as he breaks down the economic forces that drive the U.S. transportation industry in a clear, simple way so you can start applying them to your next forecast. Presenter: Colin Wright, VP of Carrier Procurement (Coyote Logistics) In this session, you’ll learn: • How supply & demand work in the truckload market • 3 cycles that drive the industry • Core economic indicators you should pay attention to • How to read Industrial Production, Consumption, the PMI & more • Basic understanding of the Coyote Curve® market forecasting model In this webinar, a truckload market expert breaks down the economic forces that govern the industry in a clear, simple way. Learn about supply and demand, how they manifest in the truckload market, the seasonal demand cycle, the annual procurement cycle, and a basic description of economic indicators. This session is brought to you by Coyote Logistics: a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio — including truckload, less than truckload (LTL) and intermodal — with data intelligence and market insights to help empower our customers' business growth in a rapidly changing world.  For more information about Coyote Logistics, visit coyote.com.

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**Subscribe to Coyote's channel to be automatically invited to upcoming webinars. Coyote Logistics is a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio – including truckload, less than truckload (LTL) and intermodal – with data intelligence and market insights to help empower our customers' business growth in a rapidly-changing world. As the supply chain market adapts to match higher customer expectations and evolving technologies, so do we. Our fundamental mission remains the same: to do the right thing, for every customer and every opportunity—no matter the market condition. We became a UPS company in 2015, adding UPS asset utilization, air & ocean freight forwarding, and more to our expanding portfolio of global services. Headquartered in Chicago, Coyote has more than 3,000 employees operating in 20 offices worldwide.