3 Digital Marketing Principles & Action Items for Your Growing Business

Using digital marketing tactics to drive new customer acquisition doesn’t have to be a daunting task. Whether you oversee marketing (in addition to logistics) at your small business, or are a supply chain professional looking to grow your skillset, having an understanding of the basics will help. Join two experts as they bring clarity to the cluttered world of digital marketing. Presenters: Lexi Later, Director of SMB Sales (Wpromote) Alan Onnen, Director of Digital Marketing (Coyote Logistics) In this session, you’ll learn: • Basics of paid media, SEO and email marketing strategies • Essentials of getting started — platforms, tactics & messaging • 3 key areas that all brands should consider on their digital journey • Where to invest your budget in the online customer journey This session is brought to you by Coyote Logistics: a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio — including truckload, less than truckload (LTL) and intermodal — with data intelligence and market insights to help empower our customers' business growth in a rapidly changing world.  For more information about Coyote Logistics, visit coyote.com.