3 Digital Marketing Principles & Action Items for Your Growing Business

Presented by

Lexi Later | Alan Onnen

About this talk

Using digital marketing tactics to drive new customer acquisition doesn’t have to be a daunting task. Whether you oversee marketing (in addition to logistics) at your small business, or are a supply chain professional looking to grow your skillset, having an understanding of the basics will help. Join two experts as they bring clarity to the cluttered world of digital marketing. Presenters: Lexi Later, Director of SMB Sales (Wpromote) Alan Onnen, Director of Digital Marketing (Coyote Logistics) In this session, you’ll learn: • Basics of paid media, SEO and email marketing strategies • Essentials of getting started — platforms, tactics & messaging • 3 key areas that all brands should consider on their digital journey • Where to invest your budget in the online customer journey This session is brought to you by Coyote Logistics: a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio — including truckload, less than truckload (LTL) and intermodal — with data intelligence and market insights to help empower our customers' business growth in a rapidly changing world.  For more information about Coyote Logistics, visit coyote.com.

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**Subscribe to Coyote's channel to be automatically invited to upcoming webinars. Coyote Logistics is a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio – including truckload, less than truckload (LTL) and intermodal – with data intelligence and market insights to help empower our customers' business growth in a rapidly-changing world. As the supply chain market adapts to match higher customer expectations and evolving technologies, so do we. Our fundamental mission remains the same: to do the right thing, for every customer and every opportunity—no matter the market condition. We became a UPS company in 2015, adding UPS asset utilization, air & ocean freight forwarding, and more to our expanding portfolio of global services. Headquartered in Chicago, Coyote has more than 3,000 employees operating in 20 offices worldwide.