Explaining How Supply Chain Drives Your Brand's Success to Your C-Suite

Presented by

Christina Bottis | Maria Rey-Marston

About this talk

In a world where customer expectations abound, the promise a brand makes is more dependent than ever on an efficient and resilient supply chain. Sales & Marketing can tell any story, but if your brand can’t deliver it — literally — that gravely impacts how well it can compete. But not every executive understands the full scope and complexity of the modern supply chain. Get insights on how to manage up to the C-suite, pitch the importance of supply chain excellence, justify investment and the overlap between supply chain and the viability of your brand. Presenters: Maria Rey-Marston, Managing Director (Accenture) Christina Bottis, Chief Marketing Officer (Coyote Logistics) In this session, you’ll learn: • Relationship between brand and supply chain • How to justify supply chain investments to your C-suite • Why supply chain needs to be front-and-center in top-level business strategy This session is brought to you by the Coyote Collective: a group that brings together supply chain experts from around the world to collaboratively solve the most complex industry challenges. This new industry consortium will help facilitate innovation, pilot advanced programs and deliver a wide variety of resources, including: webinars, executive insights, original research studies, industry analyses and other thought leadership content. For more information about the Coyote Collective launch, visit resources.coyote.com/source/digital-summit-coyote-collective-launch.

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**Subscribe to Coyote's channel to be automatically invited to upcoming webinars. Coyote Logistics is a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio – including truckload, less than truckload (LTL) and intermodal – with data intelligence and market insights to help empower our customers' business growth in a rapidly-changing world. As the supply chain market adapts to match higher customer expectations and evolving technologies, so do we. Our fundamental mission remains the same: to do the right thing, for every customer and every opportunity—no matter the market condition. We became a UPS company in 2015, adding UPS asset utilization, air & ocean freight forwarding, and more to our expanding portfolio of global services. Headquartered in Chicago, Coyote has more than 3,000 employees operating in 20 offices worldwide.