Explaining How Supply Chain Drives Your Brand's Success to Your C-Suite

In a world where customer expectations abound, the promise a brand makes is more dependent than ever on an efficient and resilient supply chain. Sales & Marketing can tell any story, but if your brand can’t deliver it — literally — that gravely impacts how well it can compete. But not every executive understands the full scope and complexity of the modern supply chain. Get insights on how to manage up to the C-suite, pitch the importance of supply chain excellence, justify investment and the overlap between supply chain and the viability of your brand. Presenters: Maria Rey-Marston, Managing Director (Accenture) Christina Bottis, Chief Marketing Officer (Coyote Logistics) In this session, you’ll learn: • Relationship between brand and supply chain • How to justify supply chain investments to your C-suite • Why supply chain needs to be front-and-center in top-level business strategy This session is brought to you by the Coyote Collective: a group that brings together supply chain experts from around the world to collaboratively solve the most complex industry challenges. This new industry consortium will help facilitate innovation, pilot advanced programs and deliver a wide variety of resources, including: webinars, executive insights, original research studies, industry analyses and other thought leadership content. For more information about the Coyote Collective launch, visit resources.coyote.com/source/digital-summit-coyote-collective-launch.