Name: The Greater Role Marketing Needs to Play in a COVID-19 World
Start: 2020-10-28T19:00:00Z
End: 2020-10-28T19:00:35.000Z
Location: BrightTALK
Rating: 4

At Sales Xceleration we build a path to more sales. We provide small to mid-size business owners with an experienced Sales Consultant to drive sales growth when you need it most. Our Advisors do the work for you. They focus on creating a sales plan, finding your best customers and growing your sales.

Join us to learn more about how small to mid-size businesses are doing in the four key areas of sales. We have over 3,001 companies that have self-assessed their sales organization. We will be sharing 2022 data and looking back at the past four years.

2022 State of Sales l Small to Mid-Size Businesses

As the market leader in Outsourced/Fractional Sales Leadership, join us to uncover our key learnings and insights on all things related to sales trends that are coming or here to stay.

Six Sales Trends That Should be on Your Radar in 2022

The difference between a good and a great sales team is ensuring the sales team is focused on the right things to drive revenue.  For your company to build long-term growth it is critical the sales team has a clear focus each year and not just doing tasks that don't drive revenue.

Top 10 Requirements of a Laser Focused Sales Team

Selling is more difficult today than ever before.  One of the many challenges making selling more difficult is that there are more people to sell to on the customer side. More buyers complicate the sales process, make the sales cycle longer, and creates more objections and opinions the salesperson has to address and overcome. Only a value-based sales approach can overcome this challenge and help create consensus and clarify urgency across a disparate set of buyers.

Do you have a value-based sales approach? Does your sales team know how to lead and close with value? Join me to learn more about value-based selling and how changing buyer preferences are making sales people rethink their go to market strategy.

Changing Buyer Preferences and Why it is Making Selling Harder Than Ever

Are you thinking about your exit planning strategy? If so this webinar will provide you with valuable insights on what you need to do to prepare.  Also, a great overview for any small to medium size business that needs help accelerating growth to drive higher profits.  Join Scott Snider from EPI to hear about:
Value Acceleration: A process to rapidly grow value in your business, drive higher profits, and align the business owners personal and financial goals.

Value Acceleration Process

Learn how this proven model helps small to mid-size businesses build a process that drive sales growth. Walk away with the tools to implement the model after the webinar.

A proven process model for small to mid-size businesses that drive sales growth

Join us to learn the top 10 reasons why sales leaders are not being effective and what needs to be done to transform them into effective leaders that drive winning teams and deliver results.

Transforming Your Sales Manager Into The Leader You Always Desired

Join us to learn more about how small to mid-size businesses are doing in the four key areas of sales. We have over 2,455 companies that have self assessed their sales organization.  We will be sharing 2021 data and looking back at the past three years.

2021 State of Sales

Join Jamie to learn what she has uncovered throughout her career that top-performing sales organizations do to stay on top.

How to Build a Top Performing Sales Organization in 2021

Learn what companies are doing or not doing to achieve record-setting sales results.  We will share our data compiled from over 1,000 organizations on what is needed to set up and sustain a company for long term revenue growth.

2020 State of Sales: Small to Mid-Size Businesses

A Life in Black and White by Paul Mitchell. What do I mean by that? Because of my life experiences, I have been uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community. Our goal is to help provide information to those who authentically want to learn more about the challenges the black community face in the workplace and how we can develop a true partnership through genuine understanding and knowledge, to help make our workplaces more collaborative and productive. I am seeing interest from many White Americans who want to learn how they can help break the cycle of Black racism and social injustice. This is a key time for business leaders to educate themselves on how to have these meaningful conversations with their employees of all races. Due to my business and life experiences, I find that I am uniquely qualified to offer support in doing just that.

A Life in Black and White: How to authentically understand race in the workplace

This session will help you address the hidden part of the funnel process. Most sales leaders have great sales strategies and tactical sales plans. However most are unaware of the pre-sales funnel and how to diagnose and fix it. What you don’t know or address can hurt you.

In the post pandemic selling environment many staff and resources have been reduced and may not come back. Yet, the CEO wants you to revive the revenue stream. You’ll need to know new ways to optimize the sales funnel. And improving the pre-sales lead process is a proven method to boost sales conversions.

CEO Mandate - Fix the Sales Funnel, Dont Miss the Hidden Part of the Funnel

Join us for a lively 60-minute webinar that will give you the insights you need to get your sales and marketing strategies ready for the pandemic recovery.
•Gain insights and have access to two sales and marketing experts
•Pick up actionable sales and marketing tactics you should be doing to win in the short-, medium-, and long-term
•Learn the 5 things you should be doing today to win in the recovery

Are You Ready for Recovery? How to Retool Your Sales and Marketing Strategy

During these times of crisis learn how you can combine caring for your clients/leads while still keeping the sales process moving forward.

Caring for Your Customers; Before, During and After a Crisis

Get best practices on how to keep your Sales Strategy moving forward.

Adjusting Sales Strategy and Communicating Changes with Confidence

Karen Hayward is an author, international speaker and a Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROIs. She will share some key insights on how things have changed in driving leads during these unique times.

The Greater Role Marketing Needs to Play in a COVID-19 World

Marketing

Marketing and Sales Alignment

Marketing and Sales Metrics

Marketing Analytics

Sales Development

Sales Acceleration

Sales Cycle

Lead Generation

Lead Management

Lead Capture System

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

The Greater Role Marketing Needs to Play in a COVID-19 World

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